We fill lives with enriching experiences We do

We fill lives with enriching experiences. We do that by customizing travel and recreational needs for an elite group of citizens who have proven their worth in society and deserve the finest comforts in their current stage of life. We are Majestic Travel Co. , we provide travel experiences. c i t s e j. a o Mvel C a r T

Ke y M e tric s Targ & et M a rke t • • • Couples in the age group of 48 -65. 62. 2% of Boomers earn an income of above $200, 000 a year. (PMB) Highly educated Greying Boomers who have good disposable income. They travel more, own vacation properties and donate to charities. They read history, relationships, world news and politics. (Superdemographics)

Th e Pro d u ct • • • An opportunity to create new social experiences amongst married couples or partners who share the same interests. Bi-annual customized vacation experiences. Creating specially designed packages based on client desires. Clients need not concern themselves with logistical hassles. Potential Packages § § Winery & Scenery Packages: Midi-Pyrénées, South France Holy Land Package: Jerusalem, Israel Beaches & Margaritas Package: Bora French Polynesia City Slickers Package: London, England | Stockholm, Sweden | Copenhagen, Denmark | Geneva, Switzerland

Rel e v anc Targ e to et M a rke t • 36% of the Toronto population falls in the age group of 48 -65. (Superdemographics) • Boomers consider travel a necessity, not a luxury. (The Association of Travel Marketing Executives) • Boomers see themselves as forever young. (The Association of Travel Marketing Executives) • Boomers like to associate with people like themselves. (The Association of Travel Marketing Executives)

Pr om oti on Pos i & ti on in g • • Effective marketing strategies and appropriate promotional materials will help develop the member and financial base, establish relationships with other private and community service providers allowing us to reach our desired target audience. We aim to promote ourselves as an elite travel service for married couples & partners. Our primary promotional strategy would entail marketing our product through Yacht Clubs, Country Clubs & Golf Clubs. We would also use Radio and Print Media (Brochures, Newspapers, Advertising in related magazines).

Wh y we w succ e il l b e s sfu l • • • In 2012, 4 out of 5 leisure travellers were those between the ages of 50 and 70. (Social Hospitality) Among industrialized countries, Canada experienced the largest baby boom. (Tourism Intelligence) Boomers will pay for luxury, expertise and convenience. (The Association of Travel Marketing Executives) • • We have been able to pin point our desired target audience. We have also identified our Marketing plan and appropriate promotional channels.

Inv e s tme nt Req u ire d • • • No. of people per trip = 20 (10 couples) – 1 group No. of trips = Twice a year per group 2 Groups of 20 each = 40 people (Total clientele) In 1 year = 4 trips for the company. Approximate Cost for a customized trip person = $12, 000; $24, 000 per couple. Annual cost to company = $960, 000 Annual Fee person (2 trips) = $30, 000 Annual Turnover = $30, 000 x 40 = $1, 200, 000 Annual Profit = $240, 000 Initial Investment Required = $1, 200, 000 Adding 25% for promotional distribution, website development & other operational costs

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