The Online Platform for Essential Mens Products Founded

For many men, shopping is hard work Our target customers need to buy essential

Coolmate has changed this RELIABLE PRICING AND ORIGIN HIGH QUALITY PRODUCTS AT EASY AND

Product offerings M E N S W E A R (T-Shirt, Underwear, Socks, Short…)

Distribution channels CURRENT COOLMATE RETAIL D 2 C • Coolmate. me • Marketplace: Shopee,

Marketing strategy We utilize automation marketing, combined with KOLs’ content on social media (e.

Milestones JULY 2019 • 3 rd version platform with CRM and inventory management realtime

Traction up to Now • • 30, 000+ customers $400 K+ in revenue 20%

Projections Rev&Profit Coolmate from 2019 till 2022 140, 000, 000 115, 318, 995, 205

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The Online Platform for Essential Men’s Products Founded in 2019 300 m 2 Office & Hub in Hanoi & HCMC 20+ Staff

For many men, shopping is hard work Our target customers need to buy essential menswear and men care items several times a year. - He wants to dress neatly at minimum efforts is accustomed to online shopping …and highly values convenience & quality However, the existing options are not good Coolmate’s target customer: - Aged 18 -35 Monthly income of 300$ Tech savvy Career-oriented, pursuing 1 -2 hobbies during his free time - Wants to dress neatly at minimum efforts - Products on marketplaces like Lazada, Shopee are unbranded and have questionable quality - Branded high quality products are often pricey or not great for value - Bad customer support and customer experience - Lack of a trusted online brand

Coolmate has changed this RELIABLE PRICING AND ORIGIN HIGH QUALITY PRODUCTS AT EASY AND FAST SHOPPING WITH AND DEDICATED BRAND RESONABLE PRICES MOBILE FIRST EXCELLENT CUSTOMER SERVICE

Product offerings M E N S W E A R (T-Shirt, Underwear, Socks, Short…) 80% sold in bundles M E N C A R E (Shaving, Grooming, Anti-Smell…) M E N W E L L N E S S (Vitamin, Hair Loss Products, Sex Support Products…)

Distribution channels CURRENT COOLMATE RETAIL D 2 C • Coolmate. me • Marketplace: Shopee, Lazada, Tiki • Social Media PLANS FOR 2020 & 2021 B 2 B Xcoolmate Project SUBSCRIPTION (Gifts, Uniforms, ODM, MODEL OEM…) SHOPINSHOP MODEL

Marketing strategy We utilize automation marketing, combined with KOLs’ content on social media (e. g: Youtube, Facebook, Instagram posts and reviews) AUTOMATION MARKETING SOCIAL MEDIA: • • • Reached 25 M+ target customers after 12 months. 100+ Youtube KOLs has created content with Coolmate, notable channels include: Duong De, Tan 1 Cu, La Sneaker Newspapers: Dantri, Genk, Cafebiz, Zing, Kenh 14, etc TV Channel: VTV 1, VTV 6, VITV, HTV… • • • Email marketing. Web Push. Email Push. Dynamic re-marketing strategy. Chatbot. Auto recommendation system and up-selling system.

Milestones JULY 2019 • 3 rd version platform with CRM and inventory management realtime integrated with website. 2022 • Expand to other Asian markets. SEP 2019 MAY 2019 • 2 nd version platform with full automation marketing and mobile version. • 50 SKUs for menswear products. • 4 th version platform with affiliate and referral function. • Launched X-Cool. Mate as B 2 B product and service. • Tested men care product with shaving kit and condoms. 2021 END 2019 • 5 th version platform with customer review and Q&A functions • 2 nd line of menswear box featuring wallets and belts • SHOPINSHOP • Expand to other SEA markets • Invest in supply chain and manufacturer 2020 FEBRUARY 2019 • Launched beta version. • 20 SKUs for menswear products. • Build a mobile app. • Start Subscription Model • Launch men wellness

Traction up to Now • • 30, 000+ customers $400 K+ in revenue 20% average Mo. M growth 35% retention rate

Projections Rev&Profit Coolmate from 2019 till 2022 140, 000, 000 115, 318, 995, 205 120, 000, 000 100, 000, 000 80, 000, 000 57, 659, 497, 603 60, 000, 000 40, 000, 000 23, 012, 754, 272 20, 000, 000 - 5, 806, 126, 768 2019 (9 months) 2020 2021 (20, 000, 000) Revenue EBITA 2022

L A N Our N G U Y E N C M 0 N H U P H Ạ M C E 0 H I E P • Auditing Assista nt a t De lo itte Vietn a m – Finance an d A ud it. • Cou nt ry Man ag er a t an Israe li cosmet ics retaile r compan y • Previously o wn ed an a pp arel e co mme rce busine ss • Service Planning Team Leader at Moor e Corp – Media Business. • Opera tion Manager at UCDigital – Age ncy Business. N G U Y E N • L ead Dev elop er an d Prod uct Man ag er at Brave. B its. vn • CTO at Eco mo bi • Co-Fou nd er, Vie tna m Te am Ge ne ra l ma na ge r at Site 4 Com. n et Team & Investor. TUNG DONG MARKETING NGUYEN & FINANCIAL ADVISOR • Co –Founder a nd Vice Ma na ging Directo r at Moor e Corp – Media Business. • Co –Founder a nd Vice Ma na ging Directo r at Ecom obi. C T O NGUYEN ECOMMCERCE ADVISOR • Eco mmerce Directo r at The gio id idon g. com

T H A N K N H U Y O U P H A M – C E O nhu@coolmate. me +84 988 360 861