SWOT Analysis for Audi Group 5 Joyce Gary
- Slides: 9
SWOT Analysis for Audi Group 5: Joyce Gary Vean Vanson Dora
Slogan • Vorsprung durch Technik “Advancement through Technology” • The extensive range of Audi and NSU models • A wide variety of engines and drive concepts • The spirit of the first-generation Audi 80 • Both promise and the basic philosophy which drives all of Audi’s activities
History • Founded: in 1932 • Founder: Audi, DKW, Horch and Wanderer • Headquarters: Ingolstadt, in Germany • The Audi four ring symbol : represent the Auto Union
Design & technology • Designed features: Technology meets elegance Progressive and self -confident setting new standards with the latest technology and innovative design
Strengths • Superior engine and excellent driving performance • Sturdy chassis design and security of high specification • Brand of high-profile (the double-B) • Stillness • A good image of Germany manufacturing
Weaknesses • Less service • Avant-grade design the scope of customers • The higher price parts and maintainess gas guzzling
Opportunities • • Environmental concept car Provide Top Service Promotion of Affordable of Audi Car Donation
Threats • Mercedes Benz – Customization service • Saturated market • Can be replaced by other factors : 1. Traffic jam 2. Transportation promotion 3. Bicycle & Motorcycle 4. Fluctuating oil price • Economic depression
Conclusion • Audi’s cars are made for you with success and passion • • http: //www. youtube. com/Audi#p/c/50251 D 6 F 7 B 206 FF 3/1/Ib. BHi 7 g. SIyk http: //www. youtube. com/watch? v=Ey. CVis. KFEw&list=PL 74 F 9189272671 AD 9&index=13&playnext=3
