Stephen Halley 11060131 William Morrissey 11139331 John Prendergast
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Stephen Halley (11060131) William Morrissey (11139331) John Prendergast (11140941) Leo Cannon (11135646)
BRAINSTORMING: ● Organising pre-season friendlies for local sports clubs. ● Streaming service for GAA club games. ● Font finder for graphic designers. ● Password and online security bracelet. ● Electronic bracelet to replace concert tickets.
Our USP We apply our client’s identity.
OUR SERVICE: ● Brand Personality and Design Package: o Website/Mobile Design o Usability/Interface Design o Graphic Design Suite - Logo, Posters, etc. o Advertising & o Photography & Videography Social Media ● Promotes brand awareness. ● All-in-one solution to provide company branding.
OUR SERVICE: ● Close Customer Care: o What is their business? o Who are their potential clients? o What package do they require? ● Sleek & Trendsetting identities for their business.
WHO IS THE CUSTOMER: ● Startup companies. o Design from ground up! o No initial branding. ● Small to Medium companies. o Redesigns and Re-branding. o User Interface. ● Collaborative businesses. ● Possible Large companies, o Not main market - may have in-house branding.
CUSTOMER BENEFIT: ● One-stop shop for design solutions. o Saves time looking for various design agencies. ● Cuts out need to hire in-house designers. ● Promotes brand awareness. ● Constant client input: o Constant updated service. o They get what they want.
MARKET ANALYSIS: ● 2013 - 32, 000 New Businesses in Ireland o Global Entrepreneurship Monitor ● Irish business lost out on share of € 4 bn in the online market due to sub standard websites.
MARKETING PLAN: ADVERTISING IDENTITY BRANDING MARKET PLAN S. W. O. T. PRODUCT RESEARCH
FINANCIAL NEEDS: ● Office Space Rental ● Staff: Wages, Hiring fees ● Software: Design packages, Web-Hosting, etc. ● Equipment: Computers, Cameras, Tablets, etc. ● Advertising: Online, Papers, Flyers.
QUESTIONS?