State DOT Social Media Adoption 100 Twitter 90

State DOT Social Media Adoption 100 Twitter 90 Facebook Linked. In 80 Flickr 70 Blogs Video Percent 60 Podcasts Pinterest 50 Storify 40 Mobile Apps Vine 30 Snapchat 20 Google+ Instagram 10 Periscope/Meerkat Soundcloud 0 2011 2012 2013 2014 2015 1

States explore use of many tools, but Facebook, Twitter and online video services (You. Tube/Vimeo) are the most popular. Q. If your state could use only one social media service, which would it use? 5% 35% 60% Facebook Twitter Video 2

DOTs find Twitter most useful in emergencies and traffic alerts, but Facebook increasingly important Why Twitter? “It allows for the rapid dissemination of short bits of information, such as traffic alerts“ “It's our largest audience and our media pay attention to it more than email. We sent a traffic advisory via email and a reporter actually told us they didn't see it because we didn't tweet it. ” Why Facebook? "Facebook's functional tools including the ability to upload photos, videos or links and posts that have no character restrictions help us tell (DOT’s) transportation story to a broader audience than other platforms that have a niche demographic. ” 3

Is your Communication Available in Mobile Formats? New, Emerging Social Tools No 18% 25 20 Vine Yes 82% Snapchat 15 Google+ Instagram 10 Periscope/Meerkat What mobile media do you offer? Soundcloud 5 0 2014 2015 80 60 40 Mobile App 20 Mobile Web 0 2012 2013 2014 2015 4

Q. Are any of your employees dedicated full time to: 50 45 40 35 30 25 20 15 10 5 0 Social Media Blogs Video Other 2012 2013 2014 2015 5

Does your agency archive social media for public records requirements Do you measure your audience for each of these tools on a regular basis ? 80. 0% 70. 0% 60. 0% 50. 0% Yes 40. 0% No 30. 0% Don't Know 20. 0% 10. 0% 2012 Yes No 2013 2014 2015 Don't Know 6