Sony Corporation Sony is a multinational company with

Sony Corporation Sony is a multinational company ( with their main headquarters in Japan) It is a diverse business covering everything from consumer & professional electronics (such as phones), to financial services & entertainment mediums such as movies & the business we're of course most concerned with, Gaming. Founded in 1946 (during ww 2) a man called Masaru Ibuka opened up an electronics shop in tokyo. The year after, with the help of his friend Akio Morita, they founded a new company called Tokyo Tsushin kogyo & with it, they created japan's first tape recorder, later in 1958 they changed the name of the company to what we know it today as "Sony".

History Of The Name Sony’s Year of birth is considered to be 1942. When two businessman Akio Morita and Masaru Ibuka founded the "Tokyo telecommunications and industrial company" (reduced from the Japanese "Totsuka"). Like many budding new businessmen, Akio and Masaru wanted to bring his work to the world level. However, the name was not sonorous and beautiful, besides seriously spoken to Western man. It was decided to change the name to Sonny, that the Japanese sense means "juvenile geniuses. " However, the same word similar in sound more Japanese expression: "a bad business. " Therefore, one letter had to be removed. So, in 1950 came the legendary brand name “Sony”.

How They Got Into The Gaming Market The Sony Corporation is made up of different 4 groups. The group we researched was Sony Interactive Entertainment or Sony Computer Entertainment. This sect of the Sony corporation was created in November 1993 to deal with Sony's movement into developing video games, a venture that got started due to what was intended to be a collaboration between Sony & Nintendo, that failed. Back in 1986 Nintendo had already created floppy disk technology & due to a man named Ken Kutaragi (who had been working with Nintendo without Sony's knowledge, when he was still working there) got Nintendo to use Sony's SPC-700 processor in the SNES controller, after watching his daughter play a Nintendo console & noticing how bad the sounds were, because of this past dealing Nintendo chose to approach Sony to create the CD-ROM addon for the SNES-CD as well. However Nintendo would eventually choose to end this deal causing Sony to go off & create their own console.

Masaru Ibuka Born in 1908 & died on 19 December 1997, Masura Ibuka (井深 大) graduated from Waseda University in 1933 ( & was given the nickname genius inventor) before founding a small radio repair shop named Tokyo Tsushin kogyo (later known as Sony) before that though, he worked at a company that helped produced movie film, during world war two he served as a part of the Imperial Japanese navy for its wartime research committee & then leaving it in 1946. Ibuka was able to secure the license to use transistor technology for his radio repair shop, which made Tokyo Tsushin kogyo one of the first companies to use transistors for non-military use, & they also gave the world its first transistorized television & helped push the idea that made in japan was a good thing. Ibuka also wrote a book called Kindergarten is too late in which he says that the most important learning takes place in the first 3 years of our life & gives ways to take advantage of this. (the book also contained a foreword by Glenn Doman, founder of I. A. H. P. , as the both of the agreed that early years of our lives were crucial to education.

Akio Morita (盛田 昭夫), born on 26 January 1921 & died on 3 October 1999, was a Japanese businessman and co-founder of Sony along with Masaru Ibuka. Akio Morita was born in Nagoya, Aichi, Japan. Morita's family was involved in the making of sake, miso and soy sauce for 14 generations in the village of Koshigaya (currently a part of Tokoname City). He was the oldest of four siblings and as the oldest son, he was expected to take over the business by his father, Akio however was more interested in tinkering with electronics & found his true calling in mathematics and physics, and in 1944 he graduated from Osaka Imperial University with a degree in physics. He was later commissioned as a sub-lieutenant in the Imperial Japanese Navy, and served in World War II. During his service, Morita met his future business partner, Masaru Ibuka in the Navy's Wartime Research Committee. In his memoir, "Made in Japan", Akio confessed that acquaintance with Masaru turned to him one of the greatest gifts of fate.

Sony Divisions Today, Sony Group operates in the following areas: • Production of consumer and professional electronics (holding company owns the rights to the brand Aiwa); • Issue Playstation gaming consoles and video games (Sony Computer Entertainment); • Production of films (film company Tri. Stars Pictures and Columbia Pictures as part of the media conglomerate); • Production of music products (Sony Music Entertainment); • implementation of activities in the financial sector (there are banks and insurance companies as part of the holding); • Manufacture of Mobile Phones (Sony Mobile Communications); • Development and Production of Laptop (Sony Vaio); • Production of TV (Sony Bravia).

Subsidiary of Sony Interactive Entertainment 1)Guerrilla Games 2)Naughty Dog 3)SIE Santa Monica Studio 4)Quantic Dream 5)Sucker Punch Productions 6)Insomniac Games

1)Guerrilla Games is a first party video game developer based in Amsterdam, Netherlands, and is a wholly owned subsidiary of Sony Interactive Entertainment. It currently employs approximately 270 individuals, and is headed by managing director Hermen Hulst. The developer is best known for its Killzone series, which is exclusive to Play. Station. The most recent game in the series, Killzone Shadow Fall, was first released in North America on 15 November 2013. On 18 August 2010 during a press briefing at Gamescom in Cologne, Germany, managing director Hermen Hulst confirmed that Guerrilla Games' next title would be an all-new intellectual property, making it Guerrilla's first game not based on the Killzone series since Shellshock: Nam '67. The game was officially announced at Sony's E 3 2015 press conference as Horizon Zero Dawn. Industry: Computer and video games Interactive entertainment Predecessor: Lost Boys Games Founded: 2000 Headquarters: Amsterdam, Netherlands (Managing director) Products: Killzone series (2004–) , Horizon Zero Dawn(Release date: 28 February 2017) Owner: Sony Number of employees: ~270 Subsidiaries: Guerrilla Cambridge Website: Guerrilla-games. com Key people: Hermen Hulst Parent: SIE Worldwide Studios

2)Naughty Dog, Inc. (formerly Jam Software before renaming in 1989) is an American video game developer based in Santa Monica, California. Founded by Andy Gavin and Jason Rubin in 1984 as an independent developer, the studio was acquired by Sony Interactive Entertainment (as Sony Computer Entertainment) in 2001. Gavin and Rubin produced a sequence of progressively more successful games, including Rings of Power for the Sega Genesis/Mega Drive in 1991 and Way of the Warrior for the 3 DO in 1994. The latter – a very low-budget but still plausible offering – prompted Universal Interactive Studios to sign the duo to a three title deal and fund the expansion of the company. Ultimately, this led to the release of Crash Bandicoot for the Play. Station on August 31, 1996. Naughty Dog developed three Crash Bandicoot sequels over the next several years. In January 2001, it was announced Sony would acquire Naughty Dog. After developing Crash Team Racing, the company began working on Jak and Daxter for the Play. Station 2. The company's first Play. Station 3 title, Uncharted: Drake's Fortune, was released in 2007, its sequel, Uncharted 2: Among Thieves, in 2009, and Uncharted 3: Drake's Deception in November 2011. Naughty Dog was known for having a history of developing one game at a time, and also one franchise per console; a controversial trend that was criticized by fans. This lasted until Naughty Dog announced a new intellectual property called The Last of Us at the Spike Video Game Awards on December 10, 2011 for the Play. Station 3, which was in development by a second team at the studio and was released in June 2013 to universal acclaim. Beginning in early 2014, the studio has experienced multiple departures, the highest level of departure being lead Uncharted writer Amy Hennig. Their latest game is an installment in the Uncharted series, Uncharted 4: A Thief's End, which was released on May 10, 2016 after being teased at the Play. Station 4 launch event in November 2013 and then revealed on E 3 2014 in June 2014, to critical acclaim Industry: Computer and video games Interactive entertainment Predecessor: Jam Software(September 27, 1984 - September 9, 1989) Founded: September 9, 1989 Headquarters: Santa Monica, California, United States Key people: Evan Wells (co-president) , Christophe Balestra (co-president) , Neil Druckmann (creative director) , Bruce Straley (game director) Products: Crash Bandicoot (1996– 99), Jak and Daxter (2001– 05) , Uncharted (2007– 16), The Last of Us (2013) Owner: Sony Number of employees: ~300+ Parent: SIE Worldwide Studios Subsidiaries: Independent (1984– 2000) , SIE Worldwide Studios (2001– Present) Website: Naughty. Dog. com

3)SIE Santa Monica Studio, also known as Sony Santa Monica, is an American video game developer and part of SIE Worldwide Studios which is owned by Sony Interactive Entertainment. As implied by its name, it is based in Santa Monica, California and was established in 1999. They developed the Kinetica game engine that was first used in Kinetica and later in God of War and God of War II. They also have an external development branch that funds and provides support for a wide variety of games. External development also runs an incubation program which has funded and housed independent developers, including Thatgamecompany and Giant Sparrow. On January 29, 2014, it was reported that the company is moving from Santa Monica to Playa Vista, Los Angeles. Their new facility occupies a 20 -acre site and allows the studio to house two independent studios as well as having an "improved sound bay and a motion capture studio". On February 25, 2014, the studio was hit by layoffs due to cancellation of a new IP. Industry: Computer and video games Interactive entertainment, Software & Programming Interactive entertainment Predecessor: None Founded: 1999 Headquarters: Playa Vista, Los Angeles, U. S Key people: Shannon Studstill (Studio Director), Chacko Sonny (External Studio Director), Cory Barlog (Creative Director) Products: Kinetica , God of War series Owner: Sony Number of employees: ~220 Parent: SIE Worldwide Studios Subsidiaries: None Website: Worldwide. Studios. net/Santa. Monica

4)Quantic Dream SA is a French video game developer based in Paris, France, founded in 1997. The company also supplies motion capture services to the film and video game industries. They are well known for their interactive drama story based games such as Heavy Rain, Indigo Prophecy and Beyond: Two Souls. Quantic Dream announced a new game on 4 June 2012 at E 3, which was released exclusively for the Play. Station 3 on October 2013 called Beyond: Two Souls. The Dark Sorcerer is a tech demo for the Play. Station 4 by Quantic Dream. Studio founder David Cage first displayed a portion of the demo during the February 2013 Play. Station Meeting. The video showed a real-time 3 D rendering of a human actor's face as he cycled through a series of emotions. Cage presented the example to demonstrate how "Play. Station 4 game creators can now forget about technology limitations and focus on creating experiences never seen before" and added that the technology would be advanced further and featured in future Quantic Dream games. A full 12 -minute video of the "old man" was released during E 3 2013. Despite the title, The Dark Sorcerer is a "Next-Gen Comedy", a departure from the developer's signature dark tone found in their previous titles. While the demo displays a dark fantasy setting, the tone is set when it reveals that it takes place on a film set where the "old man" attempts to get through a complicated take. On 21 March 2013, they announced that they are working on a Play. Station 4 game. At Sony's Paris Games Week press conference, this game was revealed to be titled Detroit: Become Human, and is based on their previous Kara tech demo. The Quantic Dream Collection, consisting of Play. Station 4 -enhanced versions of Heavy Rain and Beyond: Two Souls, was released on 1 March 2016. Industry: Computer and video games Interactive entertainment Predecessor: None Founded: 1997; 19 years ago Headquarters: Paris, France Key people: Guillaume de Fondaumière (COO) Products: Omikron: The Nomad Soul(1999) , Fahrenheit(2005), Heavy Rain(2010), Beyond: Two Souls(2013), Detroit: Become Human(TBA) Owner: Sony Number of employees: 170 Parent: SIE Worldwide Studios Subsidiaries: None Website: Quantic. Dream. com

5)Sucker Punch Productions is an American video game developer founded in 1997 and based in Bellevue, Washington. It was an independent company until August 2011, but has worked exclusively with Sony Interactive Entertainment since 2000. Sony acquired Sucker Punch on August 2, 2011. Sucker Punch is considered one of Sony's "platformer trio", which includes Naughty Dog and Insomniac Games. Although the three companies have started to venture into more mature outings, they have recently started to continue their series, such as Naughty Dog handing over production of their latest Jak and Daxter title to High Impact Games and Insomniac games continuing their Ratchet and Clank series. In addition, Sucker Punch has handed over their Sly Cooper series to Sanzaru Games and they have produced Sly Cooper: Thieves in Time. This game was released in February 2013 in North America and March 2013 in Europe and Australia. Sanzaru Games also released The Sly Collection, a remastered port of the Play. Station 2 Sly Cooper games for the Play. Station 3, in November 2010. In addition, Nihilistic Software developed Play. Station Move Heroes, a cross-over PS 3 title featuring Sly Cooper and two other popular characters, Ratchet and Jak. A sequel to Infamous was officially announced when the cover of Game Informer's July 2010 issue was a picture of Infamous 2, along with the magazine containing a ten-page preview of the game. Sucker Punch teamed up with Capcom to include their Infamous protagonist, Cole Mac. Grath, as a special guest character for Street Fighter X Tekken. He is a playable character on the Play. Station 3 and Play. Station Vita versions, and with Super. Bot Entertainment to include both the good and evil versions Cole Mac. Grath and Sly Cooper in Play. Station All-Stars Battle Royale. Industry: Computer and video games Interactive entertainment Predecessor: None Founded: 1997; 19 years ago Headquarters: Bellevue, Washington, United States Key people: Brian Fleming Products: Sly Cooper series (2002– 2005) , Infamous series (2009–Till now) Owner: Sony Number of employees: 90+ Parent: SIE Worldwide Studios

6) Insomniac Games, Inc. is an American video game developer whose corporate headquarters is located in Burbank, California. It was founded in 1994 by Ted Price as "Xtreme Software", and was renamed "Insomniac Games" a year later. It has released titles for the Play. Station, Play. Station 2, Play. Station 3, Xbox 360, Play. Station 4 and Xbox One video game consoles. The company's first project was Disruptor, for the first Play. Station console, whose poor sales almost led to the company's bankruptcy. Insomniac's next project was Spyro the Dragon, a successful video game that spawned two sequels within two years. Insomniac then developed a new franchise, Ratchet & Clank, for the Play. Station 2. The company also developed the Resistance series for the Play. Station 3, and released its first multi-platform game, Fuse in 2013. The company also worked with Microsoft Studios on 2014's Sunset Overdrive. The company's current projects include an underwater Metroidvania game called Song of the Deep, an Oculus Rift action-adventure game titled Edge of Nowhere, and an as-yet untitled Spider-Man game for the Play. Station 4. Insomniac Games has received recognition from critics as an acclaimed video game developer. It was named the twentieth-best video game developer by IGN, and the best place to work in America by the Society for Human Resource Management. Some employees who left Insomniac Games have founded their own independent companies, such as High Impact Games. Industry: Computer and video games Interactive entertainment Predecessor: None Founded: February 28, 1994; 22 years ago Headquarters: Burbank, California, United States Key people: Ted Price (CEO), Brian Hastings , Alex Hastings Products: Spyro series (1998– 2000), Ratchet & Clank series (2002–Till Now) , Resistance series (2006– 11) Owner: Private Number of employees: 191 Parent: None Subsidiaries: None Website: Insomniac. Games. com

Sony Partners and Released Games

Sony Logos and Trademarks

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