Samsung WLAN CPE Solution SOHO Master SIT 200

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Samsung WLAN CPE Solution SOHO Master SIT 200 EM/SIT 200 Ei SAMSUNG Proprietary &

Samsung WLAN CPE Solution SOHO Master SIT 200 EM/SIT 200 Ei SAMSUNG Proprietary & Confidential

Trend Samsung Strategy Trend Voice + Data Convergence Product Positioning Switch Data Router WLAN

Trend Samsung Strategy Trend Voice + Data Convergence Product Positioning Switch Data Router WLAN Router Data SOHO Master 12 Office. Serv Pure IP IP Enabled Of fic e. S e rv SME Voice Key-Phone Fixed DECT KP WLAN Phone i. DCS WLAN Phone Wireless Fixed Wireless Samsung Confidential & Proprietary Information Copyright 2003, All Rights Reserved. Voice SAMSUNG Proprietary & Confidential 2

Background Divided & Complicated Network Converged & Wireless Network Needs As-Is PC Switch Data

Background Divided & Complicated Network Converged & Wireless Network Needs As-Is PC Switch Data Wireless Converged System Printer Key. Set Fax Converged Simple Mobile Phone Clean Easy. PC(WLAN) Phone All in one machine (Printer/Fax/Copier) . Copy Machine. K/P Voice SAMSUNG Proprietary & Confidential

Product Concept All-in-one Wireless for SOHO • “World-First” Wireless LAN based Voice and Data

Product Concept All-in-one Wireless for SOHO • “World-First” Wireless LAN based Voice and Data Converged Product • Set up Cordless Telecommunication N/W and Wireless Data Access N/W at a time • Self Installation & Set-up • Target Customer : Small office and Home Office Under 8 employees PSTN Internet Desktop PC Phase II Dual mode Phone (CDMA/WLAN GSM/WLAN) RJ -11 RJ -45 IEEE 802. 11 b/g WLAN Phone [WIP-5000 M] WLAN IP Phone SOHO Master(’ 04 Q 2) Note PC SAMSUNG Proprietary & Confidential 4

Service Architecture Hybrid Solution for Vo. IP Service • All-IP is still not yet.

Service Architecture Hybrid Solution for Vo. IP Service • All-IP is still not yet. (IP line shipment of western Europe is only 7. 4% of all extension lines in 2002) • PSTN is still necessary for emergency call or the case of data network fail, etc. • LCR(Least cost routing) is available between IP network & PSTN. IP Network - Home/Branch office - International call - Long distance call Note PC PSTN WLAN Phone [WIP 500 M] • Voice over IP service • Emergency call • IP network fail • Local call SAMSUNG Proprietary & Confidential

Key Features for Data Communication 4 IEEE 802. 11 b/g Dual mode 4 Ethernet

Key Features for Data Communication 4 IEEE 802. 11 b/g Dual mode 4 Ethernet 10/100 Mbps 2 Port 4 Max 8 Wireless LAN Phone, Any Data device based WLAN Features for Voice Communication 4 2 Analog trunk or 1 BRI 4 Voice 4 CH, Registering 8 Terminals 4 Call Control Services (Hold, Call pick-up, Retrieve, Transfer) Additional Features 4 Easy Installation with 3. 9” Large LCD Display 4 Phonebook, Call Log (Outgoing/Incoming) 4 CID, PIMS (Calculator, Clock, Schedule, Alarm) 4 Mini CRM (Screen pop-up with caller information, DB management) SAMSUNG Proprietary & Confidential

Specification Hardware SOHO Master WLAN Phone(WIP-5000 M) CPU Intel IXP 420 T 2 -U

Specification Hardware SOHO Master WLAN Phone(WIP-5000 M) CPU Intel IXP 420 T 2 -U (Netergy) LCD 3. 9” 16 Gray Mono Graphic LCD 1. 62” Mono Graphic LCD 320 x 240 128 x 64 8 MB Flash, 32 MB SDRAM 2 M Flash PSTN 2 ports(or 1 BRI) & WAN 1 port, LAN 1 port - IEEE 802. 11 b/g IEEE 802. 11 b Navigation Key Yes Lamp Yes No Yamaha 40 poly Buzzer VP 101 (CID, G. 711, G. 726) Yes N/A 3. 7 V Li-Ion/1000 m. A LCD Pixel Memory N/W Interface WLAN Melody IC DSP Battery SAMSUNG Proprietary & Confidential

Specification Software SOHO Master OS Protocol Window MGR Security WLAN Phone(WIP-5000 M) Embedded Linux

Specification Software SOHO Master OS Protocol Window MGR Security WLAN Phone(WIP-5000 M) Embedded Linux POSIX based NNOS TCP/IP, SIP, PPTP, PPPo. E, DHCP, NAT, TFTP, RTP/RTCP TCP/IP, SIP, TFTP, DHCP, RTP/RTCP Micro. Windows - WPA, WEP-128 bits, ESSID hidden WPA, WEP-128 bits - Phone book : Find number, Outgoing call, Incoming - Phone book : Find number, Outgoing call, Store number call, Incoming call, Store number - Organizer : Morning call, Alarm, Scheduler, Memo, Calculator, Worldtime, Unit change Application - Bell sound : Bell vibration, Bell select - Bell sound : Bell select, Ring volume, Speaker volume - Phone setting : Background image, My name - Choice : Password change, Restrict, Receive choice, Absence notice - Organizer : Alarm, Scheduler, Memo, - Phone setting : Background image, My name, Start menu, Version view - Soft key : Internal call message, Call rejection - System configuration : Phone register, System selection SAMSUNG Proprietary & Confidential

SOHO Master vs Legacy System SOHO Master • Clean office / wireless office •

SOHO Master vs Legacy System SOHO Master • Clean office / wireless office • Plug & play, easy installation Advantage Legacy [K/P & WLAN] • Independent upgrades for K/P & LAN • Reliability & quality • Retail sales available (structured cabling is not necessary) • Simple & easy maintenance • Easy to change lay-out • Cost burden for WLAN phone devices Disadvantage • Independent upgrades for data & voice are not available § Complicated lay-out change § Indirect sales channel & skilled human resources are necessary § Have to contact both K/P & LAN dealers § Expensive maintenance fee SAMSUNG Proprietary & Confidential

Benefits User’s Benefits are… • Not necessary to contact to LAN & K/P dealer

Benefits User’s Benefits are… • Not necessary to contact to LAN & K/P dealer separately • No installation & maintenance fee • Easy & simple extension for voice & data terminals without any additional installation charge • Clean office, wireless office SAMSUNG Proprietary & Confidential

Benefits Service provider’s Benefits are… • Expand the subscribers for voice & data simultaneously

Benefits Service provider’s Benefits are… • Expand the subscribers for voice & data simultaneously • Extend a business scope from wired to wireless converged service • Expect the rapid increase of revenue by data & voice service bundling • No need for skilled staff or organizations for product installation • Increase Total Revenue • Binding Wired Subscribers • Develop Future Business Chance SAMSUNG Proprietary & Confidential

Total Solution for Service Provider Wireless Access Point PSTN/ ISDN SOHO Master Convergence Market

Total Solution for Service Provider Wireless Access Point PSTN/ ISDN SOHO Master Convergence Market Leader Broadband Voice Device SAMSUNG Proprietary & Confidential

Product Migration Plan STEP 1 (NOW) • Vo. WLAN Cordless Phone (Entry Level) •

Product Migration Plan STEP 1 (NOW) • Vo. WLAN Cordless Phone (Entry Level) • Separate Networks (PSTN & Internet), Embedded AP Soft-Phone Internet PSTN Desktop PC Entry Level x. DSL/Cable MODEM IEEE 802. 11 b/g Security (1 X, 11 i, 1 aa) WLAN Phone [WIP-5000 M] Desktop PC WLAN Desktop Phone Note PC SAMSUNG Proprietary & Confidential 13

Product Migration Plan STEP 2 (2005) • Vo. WLAN Cordless Phone (Multimedia Level) •

Product Migration Plan STEP 2 (2005) • Vo. WLAN Cordless Phone (Multimedia Level) • CCD Camera, Color LCD and Messaging – EMS/MMS Soft-Phone Internet PSTN Desktop PC Multimedia Level x. DSL/Cable MODEM IEEE 802. 11 b/g WLAN Phone [WIP-6000 M] Desktop PC WLAN Desktop Phone Note PC SAMSUNG Proprietary & Confidential 14

Product Migration Plan STEP 3 (2005) • Vo. WLAN Cordless Phone (One. Phone Level)

Product Migration Plan STEP 3 (2005) • Vo. WLAN Cordless Phone (One. Phone Level) • One Phone, Dual Mode Solution for All-IP Typed NGN Soft-Phone NGN (All IP Network) Desktop PC IEEE 802. 11 b/g One Phone [WLAN+GSM] Desktop PC WLAN Desktop Phone Note PC SAMSUNG Proprietary & Confidential 15

Why Samsung Product Capability Technology Expertise Convergence Device (PBX, K/P, STB, One. Phone) Voice

Why Samsung Product Capability Technology Expertise Convergence Device (PBX, K/P, STB, One. Phone) Voice Switch Competency (Switching Technology) Broadband Device (Video/Screen/IP Phone) Mobile phone No. 3 in WW Market (Reliability, Brand Power) SOHO Master • Voice & Data Convergence • From Wired to Wireless • User friendly • Easy Install SAMSUNG Proprietary & Confidential