RPTS 446 Information Adoption Use in RPTS RPTS

RPTS 446 Information Adoption & Use in RPTS

RPTS 446 Housekeeping

Monday. Recap ✦ ✦ EXPERIMENT: Cardboard Tube Example. CENTER & PERIPHERY: Calling for a balance in center and peripheral PLATO’S CAVE: Role of Technology in construction of Reality BIASES: Introduces by Digital Technology: Saying, Homogenizing, Stripping, Reframing, Monosensing, Deflowing, Defamiliarizing, Uglying, Reifying & Destabilizing SOCIETY & TECHNOLOGY CHANGE: Information Technology is facilitating (but not driving) the emergence of these new organizational form. S

Center & Periphery Flow “What” “Who” Conscious Symbolic Thought Action Context “How” “Where” Intuition

Take Away • • • Don’t take our existing computer devices and interfaces for granted Digital technology must engage a richer periphery Stay in balance (focusing on the incorporating periphery as well as the center) Use IT to ‘informate’, empowering people and to produce greater morale, enthusiasm and creativity Use IT for team-building/teamwork Develop a strong organizational culture - shared value (sense of what’s right to do)

RPTS 446 Technology Adoption

Measuring Technology Adoption • • • Technology Adoption is Complex, inherently social, developmental process. How and why individuals adopt innovations has motivated a great deal of research. Individual construct unique (but malleable) perceptions of technology that influence the adoption process. Successfully facilitating a technology adoption needs to address cognitive, emotional and contextual concerns. Need to holistically understand how technology change influences the organization and individual.

Diffusion of Innovations (Rogers, 1995) • • • As a foundation for understanding technology adoption how an innovation infiltrates a population (or not). To comprehend and predict change. Not always easily applied to understanding adoption.

Diffusion of Innovations (Rogers, 1995) • INNOVATORS 2. 5% - People who are always on the lookout for novel developments and will be the first to try a new offering (Solomon, 624)EARLY ADOPTERS 13. 5% - People who are receptive to new products and adopt them relatively soon, though they are motivated by social acceptance and being in style than by the desire to try risky new things (Solomon, 625)EARLY MAJORITY 34% and LATE MAJORITY 34% - The mainstream public, often times purposely wait to adopt a new innovation because they assume the company will improve its technology or that the price will fall after the innovation has been in the market for awhile (Solomon, 624)LAGGARDS 16% - Consumers who are exceptionally slow to adopt innovations

Diffusion of Innovations (Rogers, 1995)

Diffusion of Innovations (Rogers, 1995)

Diffusion of Innovations (Rogers, 1995) COMPATIBILITY is the perception that a particular innovation is similar and congruent with existing understandings of similar and past ideas. COMPLEXITY refers to the perception of how difficult to comprehend an innovation is, and it is hypothesized to be negatively related to the rate of adoption of innovation. OBSERVABILITY is characteristics by how available and visible an innovation is to an individual. RA is the perception of an individual that the innovation will be better or worse than similar ideas. TRIABILITY refers to the accessibility of an innovation to an individual for experimentation.

Technology Acceptance Model (TAM)

UTAUT

De. Lone and Mc. Lean: IS Success Model

Performance Measurement • Efficiency: Comparison of what is actually produced or performed with what can be achieved with the same consumption of resources (money, time, labor, etc. ). It is an important factor in determination of productivity. Effectiveness: Degree to which objectives are achieved and the extent to which targeted problems are resolved. In contrast to efficiency, effectiveness is determined without reference to costs and, whereas efficiency means "doing the thing right, " effectiveness means "doing the right thing. "

User (Human) Judgment • • • User satisfaction User perceptions based on the information quality Perceived usefulness (Content) Perceived ease of use Perceived accessibility (Visual Attractiveness) Attitude Advantages Provide consistency in evaluating satisfaction Faster process? Disadvantages/Limitations May not provide clear picture of website performance Personal biases

RPTS 446 Questions?

Twitter Assignment Find an article/news about Technology and Tourism, Tweet or RT from Source(s).

Twitter Assignment Tourists enjoy being disconnect from the modern world #RPTS 446 #Dead. Zones #Technology http: //bit. ly/QO 4 Ih 4

Twitter Assignment Due Midnight Sunday, October 7 th, 11: 59 pm.