PROPOSAL OF KERALA FUTSAL LEAGUE 2016 Please switch

PROPOSAL OF KERALA FUTSAL LEAGUE 2016 Please switch on speaker to listen the draft of KFL

KERALA FUTSAL LEAGUE 2016 • Kerala Futsal League 2016 (KFL) is a professional futsal league, which starts on October 21, 2016 (Kerala Sports Day) and ends by November 22, 2016. The idea of KFL is originated in the classroom of Sports & Management Research Institute (SMRI), Ernakulam. The salient features of the KFL are as follows 1. 20 teams in 4 pools (Minimum 4 matches for each team) 2. 23 days long Futsal excitement 3. Total Prize money of Rs. 50, 000 4. The league will be co-owned by the 20 participating teams 5. Exciting fans-engagement activities (curtain raisers, roadshow, Predict & win contest etc)

KFL OBJECTIVE • To regain the lost football culture of Kerala through Futsal • To establish a grass-root futsal league in Kerala in the format of English Premier League • To help footballers to live by playing futsal • To give exciting footballing moments for all football lovers

KFL STRUCTURE • 20 teams in 4 pools (Minimum 4 matches for each team) • Corporate teams, college teams and clubs will participate • Top team of the pool will be promoted to the semi finals. • Points will be awarded for the semi-finals and final also • The prize money will be distributed among the top 4 teams based on the total points they scored. Level Winning Draw • Points will be given as per the following Pool Match 3 1 Semi Final 6 - Final - 9

KFL VENUE & MATCH DETAILS • Will be conducted in Decathlon, Kalamassery, Ernakulam • Daily 2 matches • Timings: • First Match 7. 45 to 8. 35 pm • Second Match 8. 45 to 9. 45 pm • No matches on ISL Kerala Blasters game days

KFL CALENDAR SUN MON TUE WED THU FRI SAT OCTOBER 16 17 18 19 20 21 22 23 24 25 26 27 28 29 NOVEMBE R 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 KFL GAME DAYS Nov 21 - Semi finals Nov 22 - Final

TEAM OWNERSHIP • Clubs, colleges, corporate houses or individual groups can register for the league • Registration Fee for corporate houses: Rs. 10, 000 • Registration Fee for others: Rs. 5, 000 • A team can register maximum of 8 players under their team • They can’t change the players without the prior permission of the League Commissioner • Team must conduct and participate league promotion activities • Teams can use the KSL Logo, Mascot & Theme Song for their promotional activities

TEAM SPONSORSHIP • Companies can sponsor a team for • Rs. 15, 000 (Partner sponsorship) • Rs. 10, 000 (Supporter Sponsorship) • In partner sponsorship, the teams name will be the name which sponsor proposes or the name of sponsor company/brand • In supporter sponsorship, the name of sponsor company or brand will be prefixed with the club/team name

PATRON SPONSOR • Title Sponsor- The league will be known in your name <Your brand> KFL till the next year league and will be mentioned in all historical documents such as Wikipedia • Logo included on all marketing materials, press and court backdrop • Logo and name on website with hyperlink to website • Two perimeter adverts on court • One full page advert in official programme • Customized marketing campaign based on your specific requirement • Investment: Rs. 2, 000

PARTNER SPONSORS • To be one of two power sponsors. The name will be mentioned as KFL 2016 Powered by <Buddy Sponsor 1> and <Buddy Sponsor 2> • Logo included on all marketing material, press and court backdrop • Logo and name on website with hyperlink to website • Two perimeter adverts on court • One half page advert in official programme • Customized marketing campaign based on your specific requirement without conflicting the campaign of other sponsors • Investment: Rs. 1, 000

BUDDY SPONSORS • Your brand shall provide specific services to the league such as Food & Beverages, Medical support, travel support, communication support, hospitality support, Fans gifts etc • The name will be mentioned in the communications with specific mention on service you provide Hospitality partner <Your brand> • Logo included on majority of marketing material • Logo and name on website with hyperlink to website • One perimeter advert on court • Investment: Rs. 20, 000

SUPPORTING SPONSORS • Your brand will support us by providing marketing materials such as hoardings, corrugated boards, notices, posters etc • One/third of the total space can be used to display your brand/advertisement • Three options available 1. You can make & execute the materials (No cash dealings with organizers) 2. You can make & handover the materials to organizers for execution (Execution expenses have to be paid) 3. Organizers will make & execute for you (Material and execution expenses has to be paid)

PROMOTION ELEMENTS Media Promotion • Coupon prizes • Press Meet • Penalty Kick • FM Promotion (live scores, winners etc. ) • Freestyle Football • Promoting photos with Celebrities Promotions Social Media Promotion • News letter, Invitation Letters • Facebook Live streaming • Bulk SMS/Mail • Promotions in various people joints & mascot highlighted promo activities in malls, park, stations etc. • FB Pages & other Online Promotions • Posters, Banners etc • Online events such as Predict and win, • Corrugated boards and hoardings Theme song(sing in your own voice), • Roadshow Logo making etc. Audience Prizes • Buy Sponsor commodities and get exciting prizes • Predict and win contest TEAM BASED & SPONSOR BASED PROMOS EXCITING PROMO THEME SONG. .

ADVANTAGES FOR BEING A KFL PARTNER • Collaborative Marketing Opportunities • One month long event • Promo activities in different locations • Lowest investment. Companies can use it as Employee Engagement programme • Integration multiple media • Partners can use the KSL Logo, Mascot & Theme Song for their promotional activities • Customized marketing campaigns based on partner’s specific requirement without conflicting with the interest of other partners

39/186 C, Mahakavi G Road, Karikkamuri 682011 Ernakulam Phone: 0484 3018725 Mobile: 999 567 52 59 Web: www. smri. in Facebook: www. facebook. com/playsmri For more details, please contact Sudeesh Kumar K, Manager Marketing Mob: 9895459073 Email: sudeesh@smri. in