PHASE 1 INDIVIDUAL PROJECT KENNETH C HOLMES MKTG

PHASE 1 INDIVIDUAL PROJECT KENNETH C HOLMES MKTG 630 -1502 B-03 PROFESSOR GENE TOPPER MAY 25, 2015

Ø Obtain 40 percent brand awareness in 3 months Ø Obtain 20 percent market share in 6 months Ø Obtain 80 percent customer satisfaction rating in 6 months Ø Obtain a 50 percent rate of intent to repurchase Ø Going global in 6 months Ø Mobile Manufacturing’s ultimate goal

� Reasons for sustainable construction � Recycled and alternative materials for sustainable production � Additional environmental processes � Smart phone packaging � Benefits for Mobile Manufacturing

� Targeting the Chinese cell phone market � Cell phone regulations in China � China’s market trends � The ideal cell phone specifications

� Targeting the East India cell phone market � Cell phone regulations in East India � East India’s market segments � East India’s ideal cell phone specifications

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� � N. A. (2014, October 10). Cell Phone Compliance Regulations: How to Sell a Cell Phone in China. Retrieved from assentcompliance. com/blog/index. php/cell-phonecompliance-regulations N. A. (2015, May 23). Environmental issues in India. Retrieved from en. wikipedia. org/wiki/Environmental_ issues_in_India N. A. (2015, April 12). Mobile phone industry in China. Retrieved from en. wikipedia. org/wiki/Mobile_phone_industry_in_China Virtual Advisor Inc. (2013). How to Expand Your Business Globally. Retrieved from www. vainteractive. com/inbusiness/editorial/bizdev/ibt/expand_g. html