Persuasive Appeals The Art of Rhetoric Rhetorically Speaking

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Persuasive Appeals & The Art of Rhetoric

Persuasive Appeals & The Art of Rhetoric

Rhetorically Speaking. . . Rhetoric. The art of speaking or writing persuasively

Rhetorically Speaking. . . Rhetoric. The art of speaking or writing persuasively

Persuasive Techniques ARISTOTLE’S RHETORICAL APPEALS: ● Logos- Appeal to logic (reasoning, facts, & statistics)

Persuasive Techniques ARISTOTLE’S RHETORICAL APPEALS: ● Logos- Appeal to logic (reasoning, facts, & statistics) ● Pathos- Appeal to emotion (Powerful words, imagery, anecdotes/stories) ● Ethos- Appeal to credibility (Reference credible sources, demonstrate trust, explain why credible to talk about topic) Video

Defining the Rhetorical Appeals Each of the following cartoon strips you are about to

Defining the Rhetorical Appeals Each of the following cartoon strips you are about to view uses a different rhetorical appeal. Identify the rhetorical appeal by answering the following questions: ● What appeal is being used? ● How do I know which appeal is being used?

Pathos How is this add trying to make you feel? Pathos is the appeal

Pathos How is this add trying to make you feel? Pathos is the appeal to our emotions. A successful appeal to our emotions makes us feel something in hopes of making us want to act on that feeling.

LOGOS How does this strip guide our reasoning? Logos is the appeal to logic.

LOGOS How does this strip guide our reasoning? Logos is the appeal to logic. When persuading, this technique appeals to your audience’s ability to reason by using facts and logic to guide your thought process.

ETHOS Why should you trust this information? Ethos is the appeal to the credibility

ETHOS Why should you trust this information? Ethos is the appeal to the credibility of the speaker. Essentially, it answers the question, “Why should I trust or believe YOU? ”

Ad Analysis: Assignment: Grab a few magazines and skim them for advertisements that use

Ad Analysis: Assignment: Grab a few magazines and skim them for advertisements that use the rhetorical appeals. Requirements: 1. Locate and cut one advertisement that you feel is a good example of each appeal (three ads, one for each appeal) 2. Glue each ad to the poster paper provided (label it) 3. Under the ad, write a brief explanation for each ad that explains which appeal is being used, how it is being used, and whether or not you believe it is ethical (Do you feel like it is being too manipulative? Is the ad using an appeal at the expense of someone/group of people? )

RHETORIC RHETORIC The art of effective persuasive speakingRHETORIC RHETORIC The art of effective persuasive speaking
English I Persuasive Techniques and Persuasive Appeals PersuasiveEnglish I Persuasive Techniques and Persuasive Appeals Persuasive
Rhetoric What is rhetoric Rhetoric is Speaking orRhetoric What is rhetoric Rhetoric is Speaking or
Analysis The Basics Rhetoric Rhetoric persuasive speaking orAnalysis The Basics Rhetoric Rhetoric persuasive speaking or
Chapter 16 Persuasive Speaking Persuasive Speaking Introduction AChapter 16 Persuasive Speaking Persuasive Speaking Introduction A
Chapter 16 Persuasive Speaking Persuasive Speaking Introduction AChapter 16 Persuasive Speaking Persuasive Speaking Introduction A
Persuasive Speaking How is persuasive speaking different fromPersuasive Speaking How is persuasive speaking different from
Rhetoric What is rhetoric Rhetoric The art ofRhetoric What is rhetoric Rhetoric The art of
PERSUASIVE RHETORIC RHETORIC Is the art of communicatingPERSUASIVE RHETORIC RHETORIC Is the art of communicating
FEAR APPEALS WHAT ARE FEAR APPEALS Fear appealsFEAR APPEALS WHAT ARE FEAR APPEALS Fear appeals