ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION Ontario Tourism Marketing

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ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION Ontario Tourism Marketing Partnership Corporation An Agency of the

ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION (OTMPC ) An agency of the government of Ontario

ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION (OTMPC ) An agency of the government of Ontario responsible for Tourism Marketing • Position Ontario as a preferred global destination with a powerful brand impactful marketing • Increase tourism expenditure and visitation • Execute effective partnerships

OUR APPROACH TARGETED INTEGRATED Ø Market and segments targeted based on visitation and expenditure

OUR APPROACH TARGETED INTEGRATED Ø Market and segments targeted based on visitation and expenditure potential AND ALIGNED Ø Utilizing all OTMPC assets from across the organization and integrated program elements for maximum impact Ø Aligned under one brand PARTNERED Ø Leveraging the strength of partnership – with Destination Canada, with Regional Tourism Organizations, Destination Marketing Organizations and private sector stakeholders

ACTIVITY BY MARKET OTMPC - Led Campaigns + Destination Canada Led Campaigns + Travel

ACTIVITY BY MARKET OTMPC - Led Campaigns + Destination Canada Led Campaigns + Travel Trade + Media Relations TIER ONTARIO QUEBEC 1 UNITED STATES UNITED KINGDOM CHINA Destination Canada Led Campaigns + Travel Trade + Media Relations TIER GERMANY TIER 3 FRANCE Travel Trade + Media Relations JAPAN SOUTH KOREA BRAZIL MEXICO WHERE AM I? OPTIMIZE BRAND PLATFORM INDIA 6 2 CANADA

MULTIFACETED WITH PAID, EARNED AND OWNDED ASSETS OTIC’s

MULTIFACETED WITH PAID, EARNED AND OWNDED ASSETS OTIC’s

SPOTLIGHT FOR 2017 ALWAYS ON

SPOTLIGHT FOR 2017 ALWAYS ON

SPOTLIGHT FOR 2017 LEADING ALIGNMENT WITH INDUSTRY § DRIVE BRAND AWARENESS § DRIVE TRAFFIC

SPOTLIGHT FOR 2017 LEADING ALIGNMENT WITH INDUSTRY § DRIVE BRAND AWARENESS § DRIVE TRAFFIC AND LEADS TO PARTNER WEBSITES q PUSH DIRECTLY TO PARTNER SITE § LESS DUPLICATION § BETTER COORDINATION § GREATER EFFICIENCY § STRONGER RESULTS § COMMON KPIs § GREATER INDUSTRY BENCHMARKS § COMMON DASHBOARD § ONE BRAND VOICE § CUSTOMIZE A CALL TO ACTION DEPENDING ON OBJECTIVE

RESULTS DIGITAL PRINT SOCIAL ONTARIOTRAVEL. NET • 4. 8 MILLION VISITS • 3500 INDUSTRY

RESULTS DIGITAL PRINT SOCIAL ONTARIOTRAVEL. NET • 4. 8 MILLION VISITS • 3500 INDUSTRY PARTNER LISTINGS • OVER 1. 3 M LEADS TO PARTNERS ANNUALLY PRINT PUBLICATION ROBUST SOCIAL MEDIA CHANNELS INCLUDE: (SPRING/SUMMER) 1. 2 M DISTRIBUTION: • ONTARIO • QUEBEC • US (SUPPORTED BY DIGITAL) DATABASE • 260, 000 OPT IN CONSUMER DATABASE • 6000 OPT IN INDUSTRY DATABASE 11 TRAVEL INFORMATION CENTRES IN ONTARIO MOBILE APP • 73, 000+ DOWNLOADS PAID ONGOING PAID ADVERTISING IN KEY MARKETS SALES MISSIONS AND TRADE EVENTS DOMESTIC AND INTERNATIONAL ACTIVITY • FAMILIARIZATION TOURS FOR MEDIA & TOUR OPERATORS • SALES MISSIONS and EVENTS • JOINT MARKETING • • • FACEBOOK - 267, 550 INSTAGRAM - 119, 406 TWITTER - 66, 193 PINTEREST - 4178 YOUTUBE - 3670 • BLOG COMMUNITY ENGAGEMENT • 874, 000+ REACH • 58 M

WAYS TO LEVERAGE OTMPC Register your FREE business, events, and package listings Present to

WAYS TO LEVERAGE OTMPC Register your FREE business, events, and package listings Present to our team 6 Opt-in to receive OTMPC communications 7 Ontario Travel Information Centres 3 Provide content/story ideas 8 Collaborate on marketing initiatives 4 Media relations/familiarization tours Social media 9 Tourism Industry Partners Program (TIPP) funding for out-of-province campaigns 1 2 5 10 Advertise in OTMPC programs Strategy development and consultation on markets, segments, tactics, market readiness, etc…

VALUE FOR PARTNERS FREE Listing, Packages and Events ontariotravel. net Mobile app Call Centre

VALUE FOR PARTNERS FREE Listing, Packages and Events ontariotravel. net Mobile app Call Centre OTICs Online Chat Trip planner on ontariotravel. net INTEGRATION = VALUE • • • Website - over 4. 8 Million Visits Mobile App - over 73, 000+ downloads Call Centre - #calls 2015 -2016: 66, 978 OTICs - 1 Million consumers through the centres annually Live Chat - #chats 2015 -2016: 12, 993

OPT-IN TO RECEIVE OTMPC OPPORTUNITIES AND COMMUNICATION S New Account – listings registration Existing

OPT-IN TO RECEIVE OTMPC OPPORTUNITIES AND COMMUNICATION S New Account – listings registration Existing Account - log in Opt-in to receive OTMPC communications REGISTER YOUR FREE LISTING! 11

CONNECT WITH US! @Ontario Travel Connect via Twitter with… @Ontario Travel Kevin Forget Travel

CONNECT WITH US! @Ontario Travel Connect via Twitter with… @Ontario Travel Kevin Forget Travel Promotion Officer @Ontario. Kevin @Ontario Travel @Travel. Ontario. Canad a @Ontario. Travel Our travel counsellors… Tija Lidums (Barrie) @Ontario. Tija Lidia Romeo @Ontario. Lidia (Niagara Falls) Angela Romano (Sault Ste. Marie) @Ontario. Angela #Discover. ON

Partnership Development and Sales 416 -314 -6314 | 1 -888 -365 -4422 Otmp. sales@ontario.

Partnership Development and Sales 416 -314 -6314 | 1 -888 -365 -4422 Otmp. sales@ontario. ca