PPT template Marketing of tourism in Latvia the

PPT template Marketing of tourism in Latvia - the concept, strategy, Latvija implementation. Project "European Destinations of Excellence (EDEN)". Armands Slokenbergs Director, Latvian Tourism Development Agency

PPT template Contents: • The Latvian tourism marketing strategy • The new Latvian tourism brand Latvija • EDEN project

PPT template The Latvian Tourism Marketing Strategy 2010 -2015 Latvija

Trends: PPT template Globalization Demografic changes Availability of information “Experience economy” age Individualizadion and customization Sustainability Helth and healthy lifestyle Latvija

PPT template Vision Latvia – recognized in its target markets as an attractive tourism destination for individual tourists, it provides true, sincere hospitality and high quality, innovative, authentic and sustainable tourism products with high added value in the relevant target segments created by people with knowledge and professionalism. Latvija

Marketing objectives The brand Co-operation Quality of services Seasonality Product development PPT template Economic objectives Latvija A prolonged stay by foreign tourists to more than 3 nights Tourism service exports increase of 5 – 10% against the previous year Local tourism increase against the total (%) against total tourism service export Tourism related income to 5% of GDP

PPT template Tourism products (resources): Culture varaity Nature Products with high added value (medical, Latvija health, MICE, sport etc)

PPT template The essential values of Latvian tourism products: Quality Sustainability added value Latvija. High Individualization Involvement and experience

The Latvian PPT template Tourism Brand Platform Latvija

PPT template Our promise to a visitor to Latvia is: That Latvia is a place, where having arrived, you have the opportunity to change the tempo of your life, to enjoy leisure experiences, thereby tasting new experiences, allowing you to aspire to harmony and reveal your true inner values. Latvija

PPT template Unhurried leisure in Latvia: - Is an invitation to stay longer and return - Is a diverse use of your time that encourages you to stay - Is a way of experiencing the best things in Latvia Latvija - Is a product created by Latvian tourism

PPT template Latvija

PPT template Latvija

PPT template The tourism brand is compatible with Latvija current worldwide tourism trends

PPT template The growing trends in worldwide tourism are Green Tourism, Nature Tourism, Eco Tourism, Knowledge Tourism, Experience Tourism, Culture Tourism, Culinary Tourism, Slow Tourism Latvija un Latvia is part of this trend.

PPT template The Target Latvija Audience

PPT template “I don't like to do much on my holidays, and the idea of slowing down and taking the time to enjoy the scenery instead of rushing from one thing to another works for me. ” Latvija (Jill, Great Britain)

PPT template With the new tourism brand we will address: People who quickly catch on and try out new trends – a growing niche segment with potential The biggest and most important tourism segment in Latvija Europe, the population over 55

PPT template Latvija Products

PPT template „Best enjoyed slowly” allows various tourism products to find their target group: Tourists who enjoy wild nature, the sea and coast Active leisure, observing sustainability principles Tourists who demand high quality entertainment Latvijaand culture experiences Clean and well kept rather than untouched nature It is critical to achieve harmonic transition form today’s product portfolio to future one

PPT Latvija European Destinations of template Excelle. Nce (EDEN) 2010

Mērķis: PPT template Veicināt ilgtspējīgu tūrisma attīstību Uzdevumi: Pievērst uzmanību potenciāliem Eiropas tūristu galamērķiem (vērtībām, daudzveidībai) Mazināt sezonalitātes negatīvo ietekmi Veicināt kontrolētu tūristu plūsmu Radīt platformu veiksmīgai pieredzes apmaiņai starp ES valstīm Veicināt ilgtspējīgu tūrisma attīstību un izpratni par to Latvija

PPT template Praktiski: Iespēja tūristu galamērķiem pārbaudīt kā notiek attīstība Kļūt atpazīstamākiem Latvijā, bet īpaši Eiropā un kā atpazīstamības zīmi lietot EDEN logo Iesaistīties EDEN profesionālās informācijas apritē ar vairāk nekā 50 citiem EDEN tūrisma galamērķiem Eiropā Brošūras, kartiņas, video klips Instruments uzņēmējiem uzrunāt savas pašvaldības un iedrošināt, argumentēt tūrisma attīstības nepieciešamību Latvija

PPT template Kritēriji: Tūristu galamērķi tiek pārbaudīti izmantojot ilgtspējīgas attīstības kritērijus un indikatorus: Latvija-- ekonomiskos ekoloģiskos - sociālos

PPT template Latvija