Music Video Analysis Cry Me a River Justin

Music Video Analysis Cry Me a River Justin Timberlake www. youtube. com/wa tch? v=-Mu 8 Mr. CR 5 p. Q

Target Audience Females; Teenagers & Young Women � Female Gaze, this is impacted by lots of close up shots of Justin � Justin Timberlake, Britney Spears & � The appealing theme of Timberland fans love, betrayal/cheating & revenge � Sympathetic Females; thinking that they wouldn’t cheat on Justin as shown in the video

Unique Selling Point (USP) � It is shown in the video that a Britney look-a-like is allegedly cheating on Justin & this is linked in with the real life scenario � The video was released at the time of Justin Timberlake & Britney Spears breaking up � Due to the USPs, � Fans are drawn in & interested in the hit became very reality in the music popular & was a great publicity stunt video as it is relevant to the times & media at the time � Timbaland also appears & features in the video & song � The song was supposedly influenced by the breakup

Media Language � Stone cold look & smirks of arrogance, shows that he knew & is over it � Only see girl #1’s face clearly once at the end; either cut off by camera or in the dark, perhaps doesn’t want to show � Shows no emotion of that she looks like sadness, even Britney � Blurriness in close ups; implies vision when though he’s been crying cheated on � Only at the beginning, close up seems to show a slightly watery eye; to show that at first � Near end shows a bit of � Black/dark clothing; emotion when singing to expresses feelings & he was upset her how he sees the situation as dark, sad serious � Black & represents rebellion; as he is now cheating on her � Dull colours; brightness been washed out

Mise En Scène � Special Effects; used when dancing to make it more interesting � Setting; girl #1’s house, set in Malibu, California � Minimal costume to � Lighting; dull to suit address emotion the mood & colours � Stays in the same costume throughout; shows narrative & also emphasises & brings more attention to the serious meaning of the � Kicked picture flying through song & concept of the room; looks like a picture of video rather than them as a happy couple aspects of his clothing &

Genre � Walks with swagger & a slight limp Pop, R&B � Genre is not shown that much in this video because it focuses on the meaning rather than showing off, but some genre aspects appear � Wealth; good cars, nice house with swimming pool & technology such as video camera & tv � Attractive Females; girl #2 is skinny & half naked & shows a tattoo � Clothes; trendy & fashionable clothing worn by all characters � Justin wears black clothes with the jacket hood up