Muddy Point Clarification 7 Core Functions of Marketing

Muddy Point Clarification 7 Core Functions of Marketing

Marketing-Information Management • LOGIC POEM: The following verse spells out a word, letter by letter. "My first" refers to the word's first letter, and so on. What's the word that this verse describes? My first is in fish but not in snail My second in rabbit but not in tail My third in up but not down My fourth in tiara not in crown My fifth in tree you plainly see My whole a food for you and me

Solution FRUIT How did you solve this problem?

Product/Service Management 1 Think of your celly… … what did your original contract require? What market trends exist? …What do the contracts look like now?

Product/Service Management 2 Tiger, Tiger Woods Y’all What did Tiger do? …How did that impact his image? …What did companies do in response? …Why?

Financing 1. Scarcity of Money… …Marketing is only part of the business… …think of marketing costs… …how can we break even? 2. Helping Customers… …customers have limited disposable income… …how can we help them buy from us?

Selling How? Think of the holidays or your birthday… …how do you convince someone to buy you the gift of your dreams?

Selling B 2 B – Business to Business - Frito Lays chips to Giant - Staples paper to a law firm B 2 C – Business to Consumer - Giant sells Frito Lays chips to momma dukes - The law firm creates a will and testament for grandpa

Dime la verdad… Tell me the truth… - Does this help? - Do you need further explanation? - Other examples?