Mister Donut Reporter Jessica Contents Information Concept Slogan

Mister Donut Reporter: Jessica

Contents • • • Information Concept Slogan Products SWOT Analysis Conclusion

Information • • It is from Japan It just sell the donut and coffee There are only three stories in Taipei There are many kind of favors

Concept • • • High quality and fresh products The clean and convince shop The employees training course hand made customer's heart as my heart

Slogan 你要的幸福，隨時出爐 • The happiness you want is coming right up!

Strength • • • Various flavor products for choose Delicious and fresh Not expensive Scarce and precious Someone tests good, and tells others. Novelty and famous

Weakness • Only three place to sell the donut • If you want to buy it, you need to stand in a line above half hours. • No commercial • High cost

Opportunity • Keep in developing new flavor • Strong reputation • Combine donuts and coffee to become tea time • Multiple store • Public praise

Threat • Sweet food only be regarded as the dessert • Monopolized shop is not enough • People usually like the new and loathe old, like the “Egg Tart”

Conclusion Create Quality Service Public praise Success

Reference • Mister Donut • Japan • Photograph from: 1. 2 Thank you!