MINING THE DATA WAREHOUSE Chapter 8 Page 87

MINING THE DATA WAREHOUSE Chapter 8 Page 87 Kimberly Carr

Ben & Jerry’s BI Software – Business Objects Database – Oracle � They track all the ingredients and the life of each and every pint of ice cream BI software allows Ben & Jerry’s officials to… � Access Sales, and analyze finance, purchasing, and quality-assurance

California Pizza Kitchen A leader in premium pizza market � 130 26 full-service restaurants states, D. C. , and 5 foreign countries Before BI tools � Used spreadsheets to plan and track the financial statements and line items � Finance team had difficulty with the volumes of data and complex calculations � It would take several weeks to prepare one version of the financial statements

California Pizza Kitchen After BI tools from Cognos � Quarterly forecasting cycles have been reduced from 8 days to 2 days � The finance team can now focus on interpreting the financial statements instead of spending all their time preparing the statement

Noodles & Company 70 restaurants � Colorado, Illinois, Maryland, Michigan, Minnesota, Texas, Utah, Virginia, and Wisconsin Before BI tools from Cognos � IT and finance professionals spent days compiling the reports requested by other departments Sales, marketing, human resources, and real estate

Noodles & Company After BI tools from Cognos � Reports are being accessed daily online through Noodles & Company’s web site This provides users with a single 360 -degree view of the company at that point in time � Users are benefiting from the flexible query and reporting capabilities Allowing them to see patterns in data and adapt their strategies

Question #1 Explain how Ben & Jerry’s is using business intelligence tools to remain successful and competitive in a saturated market. � Ben & Jerry’s is using BI tools to track all of their ingredients so when a customer calls with a concern or question they can look up that specific pint of ice cream and where all the ingredients came from and correct the issue. � They are using BI tools to meet the needs of their customers and to constantly improve their products.

Question #2 Identify why information cleansing is critical to California Pizza Kitchen’s business intelligence tool’s success. �I think that information cleansing is important for California Pizza Kitchen so they can provide the most important information in real time for their stores. Since there are 130 restaurants all over world BI tools provides the fastest and most accurate way for the restaurants to communicate with each other.

Question #3 Illustrate why 100 percent accurate and complete information is impossible for Noodles & Company to obtain. � It is impossible for Noodles & Company to have 100 percent accurate and complete information because there are over 70 restaurants throughout the U. S. and the likely hood that all of those restaurants reporting 100 percent complete and accurate information is every unlikely; therefore, the information accessed through their website will always have a certain margin of error.

Question #4 Describe how each of the companies above is using BI to gain a competitive advantage. � Ben & Jerry’s is using BI tools to ensure that they have the best ingredients in their ice cream and if in some rare case their ice cream isn’t perfect they can correct the problem quickly. � California Pizza Kitchen is using BI so all of their restaurants can have access to the most up to date information forecasting as well as the financial state of the company � Noodles & Company is using BI to connect all of their restaurants, so every manager can access the latest sales, marketing, human resources and financial

Current Information Ben & Jerry’s � Environmental Still and Social Causes tracking all of their ingredients California Pizza Kitchen � In the frozen pizza market � Investors can access all the financial information from their website Noodles & Company � Is still growing throughout the U. S.

Resources http: //www. noodles. com/ http: //www. benjerry. com/ http: //www. cpk. com/