MAGAZINES Introduction Strengths Weaknesses Education Reading to gain

MAGAZINES Introduction

Strengths Weaknesses • Education – Reading to gain • Have to go and physically • • • knowledge Trustworthy – High quality journalism Non-Digital – no batteries, no data required Practicality e. g. sun glare blocking phone screen Composition – can be seen as art Collectors Item – Magazines are still seen as art, or a celebration of art buy one – people are kinda lazy • Less Accessible – stock, people don’t like reading

Opportunities • Collaborations – using Instagram or Facebook for distribution • Trends/Content – Magazines can adapt content to capitalise on trends • Drones – Allows magazines to capture better images thus more content • Advertisements – Can boost the financial situation Threat • Trends/Content - threatens certain magazines • Citizen Journalism – Diminishing the profession • Development – as people read they develop ideas which might prevent them from reading • Human behaviour • Fake News - leads to distrust

What is the Magazine Industry doing? • Using adverts to boost their own budgets • Focusing on their target audience • Follow consumer trends • Celebrity endorsements • Include limited products (posters etc. – not available digitally) • Incentivising purchase • Huge amounts of images • Advancing production techniques

Does the magazine industry have a future? In recent years the magazine industry has faced the threat of an influx of growing social media. Social Media apps like Instagram and Snapchat to the increasing accessibility of smart phones has lead to the diminishing position of the Magazine industry. This does not provoke the conclusion that the industry is necessarily dying, however, as with any industry presented with competition, it will change to suit the new landscape. Some changes have already taken place, with many magazines adapting to promote the positives of a physical magazine, such as using celebrity endorsements, or selling print magazines with posters or limited products not available online. Ultimately Social Media’s many flaws like unreliability and the drawbacks of battery life are where magazines prevail – which will draw many into the purchase of more magazines.