MAGAZINES MAGAZINES Strengths Education reading to gain knowledge

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MAGAZINES

MAGAZINES

MAGAZINES Strengths • Education- reading to gain knowledge • Trustworthy- Due to the high

MAGAZINES Strengths • Education- reading to gain knowledge • Trustworthy- Due to the high quality journalism • No batteries- not digital • More practical- don’t get screen glare • Collectors item- Still seen as art, the photography. Weaknesses • Physically have to go out and buy a copy- we are becoming increasingly lazy as a population • Less accessible- Stock, not all shops store all magazines- Also people don’t like to read as much so its less accessible

MAGAZINES Opportunities Threats • Collaborations- using Instagram or Facebook for distribution • Trends- Also

MAGAZINES Opportunities Threats • Collaborations- using Instagram or Facebook for distribution • Trends- Also a strength, if politics becomes a trend cosmo could adapt their content to address the trend • Drone- Use of drones to get more detailed images • Working with advertisers makes things financially viable. • Trends in content- Threatens certain magazines e. g. if interior design isn’t as interesting • Citizen Journalism- diminishing the profession • Development- As people read, they develop ideas which might prevent them reading • Human behaviour- As our behaviour changes e. g. being lazy, this effects the magazine industry • Fake news- leads to distrust of journalists • Digital technology- its quicker and easier to access

WHAT IS THE MAGAZINES INDUSTRY DOING TO SAVE ITSELF? • • • Lots of

WHAT IS THE MAGAZINES INDUSTRY DOING TO SAVE ITSELF? • • • Lots of advertisements to boost its own budget Focus on TA Following consumer trends Celebrity endorsements Add on products- e. g. a poster that you physically cannot get from an online copy • Incentivising purchasing • Huge amounts of images especially in men magazines. • Interesting graphics

 • Write an extended response which presents a balanced argument about the magazine

• Write an extended response which presents a balanced argument about the magazine industry, with clear examples (6 marks) • On the one hand the magazine industry should be able to continue due to there likely always being a niche target audience who enjoy buying into the idea of having a physical copy. The magazine industry rebels against the increase of everything becoming digitalized which people respect. Furthermore it could be argued that the content a magazine creates is more thoughtful and care has been put into the edition rather than articles written online which can be produced very quickly. Magazines such as Vogue and national geographic have such a large influence and dedicated fan base that it is unlikely these brands will cease to exist. However for smaller magazine companies with a very specific image, it may be difficult for them to continue as there is simply not enough money going into the industry.