Lesson 6 2 Advertising Continued Newspaper Advertising Historically

Lesson 6 -2 Advertising Continued

Newspaper Advertising Historically, newspapers were the single largest form of advertising in the U. S ◦ Offers local circulations, a readership located close to the advertiser’s place of business ◦ can be altered on a frequent and regular basis ◦ relatively inexpensive ◦ targets a limited local geographic area ◦ Used by small/local businesses ◦ Today many have online subscriptions

Telephone Directory Advertising Consumers use telephone directories repeatedly Ads appear close to the listing of the business Used by small local companies Slide 3 Chapter 6

Direct-Mail Advertising Promotions sent to target customers in the mail ◦ Fliers, catalogs, letters, and other correspondence Estimated at $1. 00 - $2. 00 cost per item Coupled with incentive offerings are more effective than a flier alone Great for small businesses and large companies Often considered Junk Mail Slide 4

Magazine Advertising Target based on consumer interests Changing as a result of the internet (many available digitally) Excellent way to aim products and services at specific markets ◦ (fitness products in fitness magazines etc…) Used by National large company advertising Local magazines used for small businesses Slide 5 Chapter 6

Transit Advertising Signs on public transportation, at public transportation areas, or on cars Provide more information than a billboard Meant for those driving, not on the bus Used by local and large businesses Slide 6 Chapter 6

Transit Advertising Used by local and large businesses

Outdoor Advertising Billboards, Digital Billboards and signs ◦ Billboard advertising uses large-scale print ads ◦ Placed in high traffic areas ◦ Mostly used by local businesses Disadvantages: ◦ limited information can be included

Social Networking Sites Use social networking sites for business promotion. Examples: ◦ Twitter – used for business promotions ◦ Linked. In – job openings, find consultants and contractors ◦ You. Tube – promotional video demonstrations or testimonials from current customers ◦ Facebook – web pages to promote your business ◦ Blogging – to highlight new products and share company info and customers can respond Slide 9 Chapter 1

Social Media Video

Digital Transformation

Self-Promotion Self-promotion the distribution of goods with your company’s identifying information on it is a way to keep the name of your business visible and in the forefront of people’s minds Self-promotion methods include: t-shirts or hats with name on it office supplies – pens, notepads, coffee mugs etc. Slide 13 Chapter 6

Visual Marketing visual marketing - the use of visual media to promote, sell, and distribute a product or service to a targeted audience Begins with company identity materials: logo signage company vehicles uniforms Slide 14 Chapter 1