Invitation to Human Communication Chapter Fourteen Persuasive Speaking

Types of Persuasive Speeches Persuasive speech: its message attempts to change or reinforce an

Organization of Speeches on Questions of Fact Speeches on questions of fact can use:

Organization of Speeches on Questions of Value Speeches on questions of value can use:

Organization of Speeches on Questions of Policy Speeches on questions of policy Immediate action

Organization of Speeches on Questions of Policy Problem-solution organization Problem-cause-solution organization Causal organization Narrative

Organization of Speeches on Questions of Policy Monroe’s motivated sequence: 1. Attention 2. Need

Connecting with Your Audience Elaboration likelihood model (ELM) Motivate your audience to think critically

Tips for Giving Effective Persuasive Speeches Be realistic about changing your audience’s views Use

Ethical Persuasive Speaking Ethical persuasion Persuading without threatening or challenging the audience’s freedom to

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Types of Persuasive Speeches Persuasive speech: its message attempts to change or reinforce an audience’s thoughts, feelings, or actions Questions of fact Questions of value Questions of policy Cengage Learning. Invitation to Human Communication, 2 nd Edition © 2016. All rights reserved.

Organization of Speeches on Questions of Fact Speeches on questions of fact can use: Chronological pattern Spatial pattern Topical pattern Cengage Learning. Invitation to Human Communication, 2 nd Edition © 2016. All rights reserved.

Organization of Speeches on Questions of Value Speeches on questions of value can use: Chronological pattern Spatial pattern Topical pattern Cengage Learning. Invitation to Human Communication, 2 nd Edition © 2016. All rights reserved.

Organization of Speeches on Questions of Policy Speeches on questions of policy Immediate action A clear call to action Passive agreement Cengage Learning. Invitation to Human Communication, 2 nd Edition © 2016. All rights reserved.

Organization of Speeches on Questions of Policy Problem-solution organization Problem-cause-solution organization Causal organization Narrative organization Comparative advantages organization Cengage Learning. Invitation to Human Communication, 2 nd Edition © 2016. All rights reserved.

Organization of Speeches on Questions of Policy Monroe’s motivated sequence: 1. Attention 2. Need 3. Satisfaction 4. Visualization 5. Action Cengage Learning. Invitation to Human Communication, 2 nd Edition © 2016. All rights reserved.

Connecting with Your Audience Elaboration likelihood model (ELM) Motivate your audience to think critically about your message Connect Explain the topic to your audience why the audience should be concerned about your topic Continually work toward keeping the audience engaged Cengage Learning. Invitation to Human Communication, 2 nd Edition © 2016. All rights reserved.

Tips for Giving Effective Persuasive Speeches Be realistic about changing your audience’s views Use evidence fairly and strategically Two-sided messages Addressing counterarguments Fear appeals Use language that encourages an audience to change Cengage Learning. Invitation to Human Communication, 2 nd Edition © 2016. All rights reserved.

Ethical Persuasive Speaking Ethical persuasion Persuading without threatening or challenging the audience’s freedom to choose their position Recognizing the complexity of issues Presenting information in an ethical way Cengage Learning. Invitation to Human Communication, 2 nd Edition © 2016. All rights reserved.

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