Introduction to Travel and Tourism Going Places An

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Introduction to Travel and Tourism Going Places: An Overview of the Travel Industry Chapter

Introduction to Travel and Tourism Going Places: An Overview of the Travel Industry Chapter 1

Travel Defined • Travel = going from one place to another— and doing things

Travel Defined • Travel = going from one place to another— and doing things when arriving there—for reasons not associated with everyday life. • Leisure travel = travel for the purpose of enjoyment. • Business travel = travel beyond one’s general home area for work-related reasons.

Other Travel Terminology • Transportation – moving of people and things • Hospitality –

Other Travel Terminology • Transportation – moving of people and things • Hospitality – lodging and food services industries • Tourism – organizations that promote travel (especially leisure travel)

Sectors of the Travel Industry • • Air transportation industry Lodging companies Travel agencies

Sectors of the Travel Industry • • Air transportation industry Lodging companies Travel agencies Corporate travel services Cruise lines Motorcoach operators Tour operators

Sectors of the Travel Industry (cont. ) • • • Food services Car rentals

Sectors of the Travel Industry (cont. ) • • • Food services Car rentals Rail travel Meetings and conventions Sports and entertainment management Attractions

Sectors of the Travel Industry (cont. ) • • • Theme parks Stores and

Sectors of the Travel Industry (cont. ) • • • Theme parks Stores and shops Parks and recreation programs Governmental regulatory agencies Destination marketing organizations

Sectors of the Travel Industry (cont. ) • • Research companies Insurance companies Financial

Sectors of the Travel Industry (cont. ) • • Research companies Insurance companies Financial companies Technology providers Trade associations Travel publications Professional services

Career Opportunities in Travel • • Endless choices Ability to make a difference Wide-open

Career Opportunities in Travel • • Endless choices Ability to make a difference Wide-open path for career advancement It’s fun!

How Travel is Sold • Consumers – those who use the travel product •

How Travel is Sold • Consumers – those who use the travel product • Suppliers – companies that create, own, and provide the travel products being sold • Intermediaries – companies that act as gobetweens, linking suppliers with the public

Distributing the Travel Product • Directly vs. indirectly • Commodity vs. experience

Distributing the Travel Product • Directly vs. indirectly • Commodity vs. experience

Three Types of Travelers • Dependables • Venturers • Centrics

Three Types of Travelers • Dependables • Venturers • Centrics