INSERT SUPPLIER LOGO HERE insert supplier name here

INSERT SUPPLIER LOGO HERE <insert supplier name here> Discussion with <insert retailer/wholesaler name here> Time: 00 AM Table: 000 NEW RELATIONSHIP TEMPLATE June 2011

PURPOSE OF TEMPLATE (REMOVE FROM SLIDE DECK) • GMDC developed this template with specific objectives in mind: Ø To provide suppliers with a standardized presentation guide in order to facilitate a more productive and efficient 10 or 20 minute CCC appointment. Ø To ensure the basic needs/points of interest for a Retailer/Wholesaler are identified Ø To deliver a collaborative “follow-up” process to help prioritize post conference activity, clarify interest levels and align expectations between Supplier and Retailer/Wholesalers. • How to use this Template Ø This template was designed for use by a supplier when meeting with a Retailer/Wholesaler for their first time. Emphasis is on introducing the supplier company and management along with a focused marketplace and opportunity review. Ø Objectives, recommendations and notes are provided for each of the appropriate slides. Ø Customize for each Retailer/Wholesaler and add/edit presentation as necessary Use GMDC slide master or copy and paste into company slide format Ø Print off and use as presentation and/or leave behind following meeting. Ø Pace your presentation to allow for Retailer/Wholesaler to respond and participate. Ø Addendums can be inserted earlier in presentation or left for reference Ø Use “Follow Up Activities” slide (page 7) to confirm level of interest and next steps Recommendation: start follow up process at “one minute remaining” announcement 2

ABOUT OUR COMPANY… • <enter details about supplier here> Insert pictures of facilities • <location or headquarters, facilities, etc. > • <size or scale of the company> • <company’s core values / philosophy> Insert brand logos, etc. • <list key brands> Insert pictures of facilities 3

MEETING CONSUMER NEEDS… Consumer Needs OUR OFFERING • <insert narrative text about what the consumer needs> • <list supplier’s product here> Current Solutions Available • <insert narrative text about general solutions the consumer uses today across channels> • <How effective are these solutions? What’s missing? What’s the big gap? > • <list supplier’s product here> • <list supplier’s product here> Role of the Category and the Channel • <what solutions and items are currently in the category to meet these needs? > • <what expectations does the consumer have of the retailer/wholesaler in helping them solve or address this need state? > 4

OUR MARKETING SUPPORT PROGRAMS MEDIA COVERAGE PROMOTIONAL AND MERCHANDISING SUPPORT TRADE MARKETING AND INVESTMENTS • << insert text here >> • << insert text here >> 5

KEY BENEFITS TO THE RETAILER/WHOLESALER • <insert statements about top line benefits to the retailer/wholesaler> • <insert statements about bottom line benefits to the retailer/wholesaler> • <insert statements about customer loyalty benefits to the retailer/wholesaler> • <insert statements about GM loyalty benefits to the retailer/wholesaler> • <insert statements about other benefits to the retailer/wholesaler> 6

FOLLOW-UP ACTIVITIES Action Item 1 Re-cap Send “re-cap” note of this meeting to the meeting participants and the retailer/wholesaler’s extended team that did not attend the GMDC conference 2 Schedule Call Schedule follow-up conference call to address any detailed questions or “hot topic” from this meeting 3 Follow-up Meeting Schedule follow-up meeting with Retailer/Wholesaler VP, Director and/or Category Manager/Buyer 4 Send Samples Send product samples to Category Manager, Buyer or Quality Lab 5 Implementation Plan Provide retailer/wholesaler with detailed implementation plan for supplier’s items (lift from suppliers items, what items come out of the assortment and plan-o-gram, net impact to sales and margin) 6 Promotional Plan Present Promotional Plan for target products or upcoming season – schedule review with Retailer/Wholesaler 7 New/Seasonal Sales Plan Develop new/seasonal sales plan (order quantities, in-store display and signage, fixtures Retailer/Wholesaler Contact Green Yellow Red Within 2 to 4 weeks Within 2 to 3 months No Action Required Notes: 7

APPENDIX 1: SUPPLIER INFORMATION Company Information Detail Company Name <enter name here> Headquarter Address <enter mailing address here> City <enter mailing city here> State <enter mailing state here> Zip Code <enter mailing zip code here> Telephone (000) 000 - 0000 Fax (000) 000 - 0000 Web Site http: //www. XXXXXXX. com/ Shipping Point/Distribution Center Address <enter mailing address here> City <enter mailing city here> State <enter mailing state here> Zip Code <enter mailing zip code here> Telephone (000) 000 - 0000 Fax (000) 000 - 0000 8

APPENDIX 2: SUPPLIER KEY CONTACTS Name Joe Smith Title VP of Sales and Marketing Office Phone Mobile Phone E-Mail Address (000) 000 - 0000 jsmith@supplier. com 9

APPENDIX 3: ITEM RECOMMENDATIONS 10