Indias History India and the US have a

India’s History • India and the US have a lot in common • India is the world’s largest democracy • In the past five years…

5 Dimensions • High Context • Collectivism • Take their time • Power is important • Place emphasis on surrounding context

Adapting Starbucks in India

Appearance and Dress Business Attire is Conservative & Neutral Colors Men • Blazers • Slacks • Close toed shoes Women • Skirt or dress to the knee • Close toed shoes (heels or flats)

Greeting • Hierarchical Culture • Eldest or Highest Rank Greeted First • Individual Goodbyes • Gender Roles in Hand Shakes

Body Language Rely on indirect communication Beware of non-confrontational behavior

Gift Giving • Box of Chocolates or Mithai (Indian sweets) • Books for business client’s children • It’s not the value of a gift…it’s the sincerity and importance

Meals and Dining Etiquette • Different regions, different foods, different eating patterns. • Lunch is most important in North, East, and West regions. • South makes breakfast being the main meal. • Indians always eat with right hand or a utensil • Typically eat four meals per day, but varies by income, location, and schedule of family members.

Typical Business Day • Indians typically work for 8. 1 hours daily. Five hours paid, three hours unpaid. • Family-owned businesses employ 75% of the citizens of India. • India tends to rely on relationships and are generally less explicit than U. S. • Process of ethical decision-making is much more difficult in India. • India and U. S. are very similar in business expectations; laws as well as privacy.

Decision Making Traditions • It all begins with trust • Politeness • Disagreement • Refusal • Avoid Confrontation • Proper introductions • Demonstrating Respect & Modesty (Dress & Demeanor) • Conveying Appreciation for Your Host

Gender Roles • Strong Sense of “Masculinity” • Women have difficulty being accepted in Indian Organizations • Steady Rise of Gender Equality • Women Entrepreneurs are catalysts for India’s economic growth • Male Family members have significant input • They influence management of women-owned businesses

Attitude towards Authority Legacy of Hierarchy in India All authority lies with the boss Not found in U. S. businesses

Attitude towards Conflict Resolution • The U. S. is a low-context culture • India is a high-context culture • Opinions are left unsaid • Effect on Ethical Decision Making • Focus on Body Language in Negotiations

Remember… Be Courteous Be Respectful Be Kind 3 Helpful Tips for Working In India : //www. youtube. com/watch? v=08 rb. Pog. Hvj. E&feature=you

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