Faculty of Humanities and Social Sciences Department of

Faculty of Humanities and Social Sciences Department of Information Sciences Zagreb, 2009 -11 -05 SOCIAL MEDIA: TEACHING TOOL OR NOT? Marija Matešić Kristina Vučković Zdravko Dovedan

What is social media? 2 SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO

Types of social media 3 Social networks Content sharing sites You. Tube, Flickr, Slide. Share Social bookmarking sites My. Space, Linked. In, Facebook Delicious, Stumble. Upon Wikis (Wikipedia) Blogs & Microblogs (Twitter)

Influnces of social media 4 Politics Journalisam participatory journalisam Bussines PR Marketing Customer support Are they changing the way we learn and teach?

SURVEY

About the survey 6 Survey distribution and completation April/May 2009 Target group Teachers Students Full Sample N = 100 N = 268 Sampling Self-recruiting snowball sample Method Online survey

Socio-demographic analysis 7 Teachers Scientific field Students Technical Sciences 22% 38. 42% Natural sciences Humanities Social sciences Biotechnology 3% 31% 42% 1% 16. 42% 12. 69% 30. 97% 0. 37% Biomedicine and Health 1% 1. 12% Male 37% 55% Female 63% 45% 18 - 27 90. 54% 28 - 36 4. 48% 36 - 45 2. 61% Assistant 41% Assistant Professor Associate Professor Full Professor Lecturer Librarian Lector 18% 11% 7% 6% 5% Gender Age Academic degree

USAGE OF SOCIAL MEDIA

Usage 9

Purposes 10 Reasons for using social media Teachers Students Data retrieval and information extraction 52% 70. 15% Maintaining contacts 30% 61. 57% Education 36% 50. 37% Reconnecting with old contacts 20% 49. 25% Organization and planning of social events 12% 34. 33% Connecting with new contacts 12% 33. 21% Self-promotion 4% 19. 40% Other 4% 5. 22%

SOCIAL MEDIA AS A TEACHING TOOL

Social software in teaching process 1 12 Stumble. Upon 3. 36% 2% Linked. In 3% Flickr 3% Twitter 4% Slide. Share 4% My. Space 6% Delicious 7% Facebook 8% Blogs 16% You. Tube 50% Wikipedia 50% Students Teachers Multiple choice question 4. 85% 4. 48% 57% of a teachers consider social software useful and 64. 02% of students consider it as a potentially good idea 7. 84% 4. 85% 6. 34% 18. 66% 22. 76% 44. 40% 54. 48%

Social media in teaching process 2 13 Flickr Facebook 1% 1% Blogs 2% Delicious 2% This question was answered by 14% of teachers who allready use SS in the teaching process You. Tube 10% Wikipedia 10%

Advantages of social software (teachers) 14 24% 76% Information Further retrieval and computerization sharing, would only possibility for increase the further quality of discussion on teaching process given topics

15 Disadvantages of social software (teachers) 28% Existence of closed elearning platforms 36% Teachers lack of theoretical background about certain types of social media 36% Unreliable content, data security and authorship rights problems

Advantages of social software (students) 16 28% Information sharing and retrieval, discussion on a given topic as a help in learning process 11% More systematic monitoring of previously used materials 61% Further computerization significantly improves the quality of the teaching process

Disadvantages of social software (students) 17 10% Problem of authorship rights and unreliable content 7% Insufficient Privacy education of problems teachers about new technologies 6% Social isolation 20% 24% Primary purpose of social software is entertainment and not education 33% Further computerization significantly reduces the quality of the teaching process

Conclusion or Suggestions 18 social media as enhancement to standard teaching (and learning) process implementing social media features into learning managment system creating mandatory classes about new media we don’t need social media in education

19 Q&A?

20 Thank you for your attention!