Design the Future the Human Spirit Victor Margolin

Design, the Future & the Human Spirit Victor Margolin 1. Designers can work for the Public Good 2. Designers ‘ responsibility to contribute in constructive way’ 3. Ways designers can contribute? 4. Prescriptive Scenarios

Design for Socially Responsible Behavior Tromp, Kekkert, Verbeek Principle argument: Designers can facilitate individual concerns to align with Collective Concerns to act based on the larger Public Good • Intervention methods: Can change, User determines category 1. Coerce 2. Persuade 3. Seduce 4. Decisive Strategies Based on Individual Concerns- pp 13 -17

1949 - 1995

“His approach is eminently reasonable and certainly responds to the mix of tastes, styles, and ethnicities, that have asserted a presence within our emerging vision of global culture. ” V Margolin House Interior, DF @ 1978

Be Radical. • Think of your work as a significant element in the context of a more important, transcendental purpose. • Use your work to become advocates of projects for the public good. • Attempt to become a cultural provocateur; be a leader rather than a follower.

Tibor Kalman, 1949 -1999

http: //www. charlierose. com/view/interview/4306

http: //www. aiga. org/medalist-tiborkalman/

http: //www. aiga. org/medalist-tiborkalman/

http: //bombsite. com/issues/56/articles/1959

“…Tibor Kalman’s famous quote – ‘designers, stayaway from corporations that want you to lie for them’, made into a billboard by Jonathan Barnbrook for the 1999 AIGA Las Vegas conference. ” http: //blog. eyemagazine. com/? p=3484