DECATHLON ITALIA LOVE TO RIDE Sept 16 th

DECATHLON ITALIA - LOVE TO RIDE Sept 16 th 2016 - Oct 31 st 2016 BIKE 2 WORK Andrea Romeri - Bruxelles, Feb 20 th 2017

WHY? SUSTAINABILITY HOW? G+ COMMUNITY

CONTEXT SUSTAINABLE MOBILITY ▸“Deca. Sharing 268 project, a new service that allows employees to Padua to rent for free our Btwin bike for racing and for home / work journeys. All this should also be the opportunity for employees to park their bikes safely thus avoiding the numerous thefts that occurred recently” ▸“A Curno we decided to help all cyclists, offering a free full equipped work station for small repairs!” ▸“Decathlon Baranzate goes green! We introduce you the column for recharging electric cars in operation every day from 8 to 20” ▸Every shop has bathroom equipped with shower and dressing rooms

RESULTS

RESULTS - DECATHLON ITALIA MILAN AREA

NEW CYCLIST In my opinion this experience has been F A N T A S T I C. Riding my bike I trained myself, and I discovered my passion for a new sport. I also contributed to improve the World’s health. Surely I will do it again and again. I think that could be very exciting to create dedicated days to permit everyone to discover new routes, also followed by an expert guide. Thank you! Daniela Perrotta - Supply Manager Backboards & Balls

NEW CYCLIST During the winter I stopped this experience because of 3 reasons: -- no bicycle lanes -- bad weather conditions (I live 28/30 km far from work) -- I travelled a lot for my job I am going to restart from next month to go working by bike twice per week at least. My trip takes 50 mins from home to work: in the morning it’s a little stressing but when I come back home it is very relaxing because I can empty my mind enjoying my trip. Tiina Hakkinen - Supply production leader

NEW CYCLIST It’s been a great opportunity to keep in touch with nature and spend my time feeling good alone or with other riders. I have discovered again an habit that I used to have when I was a child and obviously it’s an excellent training. No stress, riding open air in parks, or riding close to the river is something that permit us to breath fresh air and take a break from our ordinary life, that is everyday into pollution and traffic. Sometimes we think that we have no chance to change our habits but we often are wrong: solution is closer than we imagine. Ilaria Merlino - Project Leader Sport Events

WE HAVE A GREAT TRIP… KEEP GOING AHEAD!!! “He who is outside his door has the hardest part of his journey behind him” Lao Tzu

THANK YOU