College Crate Hannah Strickland Jesus Ruelas Tracie Indrieri

College Crate Hannah Strickland, Jesus Ruelas, Tracie Indrieri

History ❖ Subscription Commerce kicks off! ❖ Birchbox 2010 ❖ Launches subscription trend

Our Business Product: ❖ A subscription Supply Box or Care Package full of snacks, college supplies, and an interesting item specific to our customer’s major Market Need: ❖ 32% Increase of enrollment between 2001 -2011 ❖ Since 2010 Subscription boxes have become a major hit Hours: ❖ 11 am-7 pm Monday-Saturday

Our Mission and Values To provide quality service to customers looking for a fast and easy way to supply themselves or loved ones with the proper materials to make surviving college life easier. We want to provide high quality supplies with no stress and for a great price. Values: ❖ To create an environment that makes school look fun and manageable ❖ To take action and provide quality service in everything we do

Our Customers Demographics: ❖ Students ages 18 -24 ❖ Parents of college students Psychographics: Students who: ❖ Want to save money ❖ Have busy schedules ❖ Enjoy receiving things fast and easy ❖ Enjoy college Parents who: ❖ Want to make their students lives a little less stressful

Customer Outreach ❖ Social Media: Instagram, Twitter, and Facebook ❖ On campus outreach ❖ Grand opening ❖ Sign Holder

Future of Industry ❖ Between 2001 -2011 college enrollment increased by 32% ❖ Growth of sales online from 2000 -2010

Industry Trends ❖ $231 billion in sales for U. S. retailers in 2012 ❖ Ecommerce already accounts for about 8% of total retail sales in the U. S in 2012 ❖ Expected to reach $370 billion

Competitors Wal-mart ❖ Well known ❖ Huge Company ❖ Decent pricing Office Depot ❖ Larger store ❖ Many supplies ❖ More expensive

Location 1107 L Street, Sacramento, Ca 95814

Employees (9) ❖ Managers: (3 Full Time) Run the business ❖ Web Designer: (1 Part Time) Designs the website ❖ Network Manager: (1 Full Time) Does the Additions to inventory/fills orders ❖ Assembly Clerk: (1 Full Time) Assembles the boxes with NM ❖ Store Clerk: (2 Part Time) Helps store customers/ runs checkstand ❖ Bookkeeper: (1 Part Time) Handles our finances and advises on our business

Financial Plan

Safety Net/Exit Plan ❖ 25% of Monthly profit will go to savings ❖ This will help pay back loans and other expenses