Chef Jet Nolan Cassidy Matt Lexy What is

Chef Jet Nolan, Cassidy, Matt & Lexy

What is it? The Chef. Jet is the first professional food printer. The Chef. Jet can create a piece of candy into any design you desire. A start of a new era for the food industry. About twice the size of a microwave.

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How it came about. . Pioneered by husband wife, Liz and Kyle Von Hasseln of South Carolina Drew attention of 3 D Systems who eventually acquired the firm Together, the Von Hasselns have been working on the Chefjet series with 3 D Systems ever since

How it works A fine sugar powder is spread across the printing surface and then water is sprayed over it Water hits the powder as it then recrystallizes and hardens into whatever shape has been programmed into the printer Process is repeated layer-by-layer

Chef. Jet Vs. Chef. Jet Pro Chef. Jet is a monochrome 3 D printer Designed to sit on the countertop $5, 000 Chef. Jet Pro is a larger version that can print color and more than one flavor. $10, 000

Market Segmentation Business professionals Bakers Bar or coffee shop owners Cake designers Modern home designers Chefs Event planners

Target Market: Cake Designer/Baker Business owner – higher income Marketed towards professional/commercial rather than consumer Innovative restauranteur – Modernization Creating its own new market

Consumer Needs Very user friendly Overall Saves time with baking cakes (weddings) Satisfies bakers everyday needs comes with digital cook book organized by food types

Why invest? This 3 D printer can give a Bakery/Cake shop the competitive edge over other places. Gives a unique experience to customers and others viewing the product New market opportunities