Bobbios and Crater Marketing Plan By Cassidy Layton

Bobbio’s and Crater Marketing Plan By Cassidy Layton and Katie Niedermeyer

Description of Product Bobbio’s pizza sold at all athletic events Bobbio’s pizza sold in the C-Mart once a month Pepperoni and cheese pizza One slice costs $1. 50

Market Analysis Bobbio’s = successful, well-liked, gives back to the community, family owned and operated Numerous pizza companies have gone international Bobbio’s is expanding and increasing in popularity

SWOT Analysis Little Caesars Pizza Abby’s Pizza Strengths: • Cheap • Fast • Chain Restaurant Strengths: • Variety • Different sizes • Chain Restaurant Weaknesses: • Not on campus • Low quality • One size Weaknesses: • Not on campus • Expensive • Not inviting Opportunities: • Most people can afford • Ready when you need it • Well known Opportunities: • Many people look for variety • Accommodates to the amount of people • Known by many members of the community Threats: • Lots of competition • Doesn’t please all types of pizza eaters • Not sit-in eating Threats: • Hard to get to • Not everyone can afford • Makes the pizza eating experience less desirable

SWOT Analysis Bobbio’s Pizza Strengths: • On campus • Supports community • Popular • Fast Weaknesses: • Expensive • Lack of variety (brought in) • Long cook time Opportunities: • Sold at the games • No competition (with other pizzas) • Employees are known Threats: • Other foods being sold

Business Proposition Mission Statement: To quickly provide students and spectators with hot Bobbio’s pizza on the Crater campus. Marketing Plan in Action: o a. Word of mouth (school announcements, spreading the word) o b. Poster/ Flyers (make at school) Short and Long Term Goals: o a. Short: To get the word out and sell pizza. o b. Long: Donation portion of proceeds to Crater athletics Target Market: Students and sport spectators at Crater. Value Added: On Crater campus.

4 P’s of Marketing Product: We will be selling pizza at Crater because there is a high demand it. Price: $1. 50 for one slice of either cheese or pepperoni. Place: The pizza will be sold at athletic events at all home games and also in the C-Mart once a month. Promotion: Punch card o Receive punch each time you buy o 9 punches= free piece of pizza and drink

Graphs Would You Use a Punch Card to Get Free Pizza? 10% Yes No Would you buy Bobbio's at an Athletic Yes Event? No 15% 90% Maybe 70%