Chapter 24 Proposals Technical Communication 9e John M

Chapter 24 Proposals Technical Communication, 9/e John M. Lannon Power. Point prepared by Jimidene Murphy © 2003 Pearson Education, Inc. , publishing as Longman Publishers. 1

Connect with Your Audience Ø Explain the problem and its causes clearly and convincingly Ø Point out the benefits of solving the problem Ø Offer a realistic, cost-effective solution Ø Address anticipated objections to your solution Ø Induce readers to act © 2003 Pearson Education, Inc. , publishing as Longman Publishers. 2

The Proposal Process Client needs a service or a product Provider proposes a plan to meet the need Client chooses the provider offering the best proposal © 2003 Pearson Education, Inc. , publishing as Longman Publishers. 3

Types of Proposals Ø Proposals are classified according to origin, audience, and purpose Ø They are either solicited or unsolicited Ø They are internal or external Ø Based on audience needs, there are planning proposals, research proposals, and sales proposals © 2003 Pearson Education, Inc. , publishing as Longman Publishers. 4

Elements of a Persuasive Proposal Ø A forecasting title Ø A clear understanding of the audience’s needs Ø A clear focus on benefits of the proposed action Ø Honest and supportable claims Ø Appropriate detail Ø Readability © 2003 Pearson Education, Inc. , publishing as Longman Publishers. 5

Elements of a Persuasive Proposal Ø Convincing language Ø Appropriate visuals Ø Accessible page design Ø Supplements that are tailored to a diverse audience Ø Proper citation of sources and contributors © 2003 Pearson Education, Inc. , publishing as Longman Publishers. 6

Model for a Proposal Introduction Plan Conclusion Works Cited © 2003 Pearson Education, Inc. , publishing as Longman Publishers. 7

Any Questions? For additional help reviewing this chapter, please visit the Companion Website for your text at http: //www. ablongman. com/lannon. © 2003 Pearson Education, Inc. , publishing as Longman Publishers. 8