Chapter 10 To Examine Types of Locations To

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Chapter 10

Chapter 10

• To Examine Types of Locations • To Note Location Decisions • To

• To Examine Types of Locations • To Note Location Decisions • To Describe One-Hundred Percent Location • To Discuss Criteria for Retail Location Evaluation • To Contrast Alternative Terms of Occupancy

• Isolated Store • Unplanned Business District • Planned Shopping Center

• Isolated Store • Unplanned Business District • Planned Shopping Center

• • No Competition Low Rental Costs Flexibility Visibility Facility Adaptation Parking Cost

• • No Competition Low Rental Costs Flexibility Visibility Facility Adaptation Parking Cost Reductions, Lower Prices

• • Difficulty Attracting Customers Not Willing to Travel Customers Like Variety in

• • Difficulty Attracting Customers Not Willing to Travel Customers Like Variety in Shopping High Advertising Costs Operating Costs Not Shared Restrictions Building Ownership

• Central Business District (CBD) • Secondary Business District (SBD) • Neighborhood Business

• Central Business District (CBD) • Secondary Business District (SBD) • Neighborhood Business District (NBD) • String

• • Assortment Public Transportation Store Types in Area Price Ranges Variety of

• • Assortment Public Transportation Store Types in Area Price Ranges Variety of Customer Services Pedestrian Traffic Commercial and Social Facilities

• • • Parking Congestion Travel Time Aging Facilities Condition of District Poor

• • • Parking Congestion Travel Time Aging Facilities Condition of District Poor Image Rent Migration to Suburbs Discontinuity of Offerings

• Regional Shopping Center – Megamall • Community Shopping Center – Power Center

• Regional Shopping Center – Megamall • Community Shopping Center – Power Center • Neighborhood Shopping Center

• • • Balanced Tenancy Suburban Population One-Stop Shopping Common Areas Image Pedestrian

• • • Balanced Tenancy Suburban Population One-Stop Shopping Common Areas Image Pedestrian Traffic Parking and Traffic Rent and Taxes Theft Rates

• • • Regulations Rent Restrictions Competitive Environment Fees Number of Malls Consumer

• • • Regulations Rent Restrictions Competitive Environment Fees Number of Malls Consumer Boredom Aging Facilities Major Retailer Domination

• Renovation and Expansion • Consumer Interest and Enthusiasm – Megamalls – Power

• Renovation and Expansion • Consumer Interest and Enthusiasm – Megamalls – Power Centers • • Broaden Retail Mix Opening Up Malls Build Brand Loyalty Frequent Shopper Programs

Pedestrian Traffic Vehicular Traffic Parking Facilities Transportation Store Composition Specific Site

Pedestrian Traffic Vehicular Traffic Parking Facilities Transportation Store Composition Specific Site

• Ownership – Sale-Leaseback • Lease – Straight – Percentage – Graduated –

• Ownership – Sale-Leaseback • Lease – Straight – Percentage – Graduated – Net

• Zoning Considerations • Voluntary Considerations

• Zoning Considerations • Voluntary Considerations

• Types of Locations – Isolated Store – Unplanned Business District – Planned

• Types of Locations – Isolated Store – Unplanned Business District – Planned Shopping Center • Decisions Necessary in Choosing a General Retail Location • The Concept of One-Hundred Percent Location • The Criteria for Evaluating Locations • Alternate Terms of Occupancy

? s n tio Q s e u Questions? Qu ? s n o

? s n tio Q s e u Questions? Qu ? s n o esti