Advertising Revision Todays aims Revise key details from

Advertising Revision Today’s aims: - Revise key details from case studies - Establish strategies for writing successful responses

How many key words? • Target audience • Direct gaze • Connotation • Closeup • There Denotation • Mid shot in this are 25 key words • Conventions • Hard lighting word search – how many can you • Brand identity • Soft lighting • USP • Text find? • Hard sell • Composition • Soft sell • Typography • Endorsement • Bodyalanguage When you have found word, write • Slogan • Symbolism it • down and be prepared to headline link it to Strapline • Command • Representation Reward headline at least one • case study. • Stereotype Today’s aims: - Revise key details from case studies - Establish strategies for writing successful responses

Case study revision quiz Today’s aims: - Revise key details from case studies - Establish strategies for writing successful responses

Answering an exam question Explain how advertisers use representation to create meaning in their products. You must refer to at least one of your case studies in your response. Today’s aims: - Revise key details from case studies - Establish strategies for writing successful responses

Explain how advertisers use representation to create meaning in their products. You must refer to at least one of your case studies in your response. Paragraph 1: The purpose of advertising products is to… The advertising campaign for … is designed to… What is the context for the campaign – what prompted it? Today’s aims: - Revise key details from case studies - Establish strategies for writing successful responses

Explain how advertisers use representation to create meaning in their products. You must refer to at least one of your case studies in your response. Paragraphs 2 -4: What is the first key representation that is evident? How is the representation created – be specific here. What meaning is created by that representation? How would this make the product appeal to the audience? How does this reflect the context? Today’s aims: - Revise key details from case studies - Establish strategies for writing successful responses

Explain how advertisers use representation to create meaning in their products. You must refer to at least one of your case studies in your response. Conclusion: To conclude, the key representation in this campaign is … which creates the idea that/of… This would be considered crucial to the success of the campaign because it is based on the notion that… Today’s aims: - Revise key details from case studies - Establish strategies for writing successful responses

Explain how advertisers use representation to create meaning in their products. You must refer to at least one of your case studies in your response. Have they: - explained the purpose of the advertisement - explained which representations are created - explained which meanings are suggested by the representations - given clear, specific examples from the text - used key media language in their examples - explained how the campaign would appeal to the audience Today’s aims: - Revise key details from case studies - Establish strategies for writing successful responses