A REPORT ON STRATEGIC MANAGEMENT OF PEPSI COLA

A REPORT ON STRATEGIC MANAGEMENT OF PEPSI COLA INTERNATIONAL (PUNJAB BEVERAGE)

PRESENTED TO SIR SHAHID TUFAIL

Group Members • • • ADNAN HASSAN FAISAL ABBAS ZUBAIR AHMAD SHAHEENA AKHTAR TUBA SALEEM 2003 -AG-3261 2009 -AG-0148 2009 -AG-0149 2009 -AG-0042 2009 -AG-0113

VISION “Pepsi. Co’s responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today. ”

MISSION STATEMENT Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

SWOT ANALYSIS

STRENGTHS • • • Strong Multinational (Brand Equity) Strong & Vast Distribution Channels Lack Of Capital Constraints Record Market Share Strong Brand Portfolio Aggressiveness In The Market (Market Leader) • Brand Promotion & Sponsorship

WEAKNESSES • • • Targeting Only Young Customers Political Franchises Centralized Decision Making Decline In Taste Motivational Factor Not All Products Bear The Company Name

OPPORTUNITIES • Pepsi. Co New Products Can Easily Penetrate In The Market. • Noncarbonated Drinks Are The Fastest-Growing Industry • Demand Of Pepsi Is More Than Of Competitor • Changing Social Trends (Fast Foods) • Internet Promotion And Ordering Processes • May Tie Up or Liaison With Major Showrooms, Computer Centers &Restaurant

THREATS • Non-Carbonated Substitutes (The Mango Season) • Beverage Industry Is Mature • Fake Products (Imitators) • Competitor’s Schemes • Strong Competition With Coca-Cola Company

ADNAN HASSAN

EFE MATRIX Result: Above Average Response 2. 77 STRATEGY: (Moderate Aggressive)

IFE MATRIX RESULT IFE MATRIX SCORE 2. 79 STRATEGY (Moderately Aggressive)

COMPETITIVE PROFILE MATRIX (CPM) Scores Pepsi Co Coca cola co Gourmet cola co 3. 29 2. 50 1. 49 Pepsi. Co. Is More Aggressive Policy As Compare To Other Competitor

ZUBAIR AHMAD

TOWS MATRIX CRITICAL REGION SO (STRENGTHS-OPPORTUNITY)

SPACE MATRIX

TUBA SALEEM

IE MATRIX STRATEGY HOLD

Grand Strategy Matrix

FAISAL ABBAS

The Quantitative Strategic Planning Matrix (QSPM) STRATEGIES • NON-CARBONATED PRODUCTS • TIE UP WITH RESTAURANTS, MARRIAGE HALLS AND CLUBS

The Quantitative Strategic Planning Matrix (QSPM) Scores • Strategy 1 • Strategy 2 4. 68 4. 93

The Quantitative Strategic Planning Matrix (QSPM) Results Pepsi. Co. Should adopt the 2 nd strategy that is Pepsi. Co may tie up Or Liaison with major marriage Halls, & restaurant and different clubs

Conclusion • Pepsi. Co. Should go for market penetration that is to increase its market share through tie up with different restaurants & clubs. • It should continue or go with its already adopted strategies such as increase its share through huge advertisement and through sponsoring different events such as Pepsi. Continuously sponsoring cricket matches at national and international level

Recommendations • Pepsi cola International Company should try to emphasis more on providing their infrastructure in the market to facilitate their customers. • According to the survey, conducted by the international firm Pakistani people like little bit sweeter cola drink. So for this Pepsi cola company should produce their product according to the local demand. • Marketing team should try to increase the availability of Pepsi in rural areas. • They should also focus the old people and children.