4 1 Product and Service Design 2 a










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4 -1 Product and Service Design 2 a. Standardization · Extent to which there is an absence of variety in a product, service or process.

4 -2 Product and Service Design 2 b. Advantages of Standardization 1. Fewer parts to deal with in inventory & manufacturing. 2. Design costs are generally lower. 3. Reduced training costs and time. 4. More routine purchasing, handling, and inspection procedures.

4 -3 Product and Service Design Advantages of Standardization (Cont’d) 5. Orders fillable from inventory. 6. Opportunities for long production runs and automation. 7. Need for fewer parts justifies increased expenditures on perfecting designs and improving quality control procedures.

4 -4 Product and Service Design Disadvantages of Standardization · Designs may be frozen ( Standardized) with too many imperfections remaining. · High cost of design changes increases resistance to improvements. · Reduction in Variety.

4 -5 Product and Service Design Mass Customization • Mass customization: A strategy of producing standardized goods or services, but incorporating some degree of customization · Delayed differentiation · Modular design ·

4 -6 Product and Service Design 3. Product/Service Reliability · Reliability: The ability of a product, part, or system to perform its intended function under a prescribed set of conditions. · Failure: Situation in which a product, part, or system does not perform as intended. · Normal operating conditions: The set of conditions under which an item’s reliability is specified.

4 -7 Product and Service Design Improving Reliability • Component design • Testing • Production/assembly techniques • Preventive maintenance procedures • User education • System design

4 -8 Product and Service Design Product Design 1. Product Life Cycles 2. Robust Design 3. Concurrent Engineering 4. Computer-Aided Design 5. Modular Design

4 -9 Product and Service Design 1. Life Cycles of Products or Services Figure 4. 1 Saturation Demand Maturity Decline Growth Introduction Time

4 -10 Product and Service Design 1. Life Cycles of Products or Services INTRODUCTION PHASE · GROWTH PHASE · MATURITY PHASE · SATURATION PHASE · DECLINE ·
Service design generally differs from product design
Objectives of product and service design
Chapter 4 product and service design
What is product and service design in operations management
Standardization in product and service design
New product development and product life cycle strategies
Marginal product and average product
Product mix vs product line
Product/service desirability examples
Domestic product and national product
Quality and innovation in product and process design