Production Operations Management Product and Service Design U
![Production Operations Management Product and Service Design U. Akinc Bus 241 1 Production Operations Management Product and Service Design U. Akinc Bus 241 1](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-1.jpg)
![Definitions Providing products and services is the means of achieving business objectives l Design Definitions Providing products and services is the means of achieving business objectives l Design](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-2.jpg)
![Product Design l Product Design Specifies – Materials – Dimensions/tolerances – Appearance – Standards Product Design l Product Design Specifies – Materials – Dimensions/tolerances – Appearance – Standards](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-3.jpg)
![Service Design l Service design specifies what – Form – Place – Time – Service Design l Service design specifies what – Form – Place – Time –](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-4.jpg)
![Design and Competitive Priorities l Product and Service design impacts all competitive priorities: Most Design and Competitive Priorities l Product and Service design impacts all competitive priorities: Most](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-5.jpg)
![Design Process l An inter-functional activity cutting across departmental boundaries – Marketing – Manufacturing Design Process l An inter-functional activity cutting across departmental boundaries – Marketing – Manufacturing](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-6.jpg)
![Sequential Design Process l Customer: Customer Product Concept l Marketing: Performance Specifications l Design Sequential Design Process l Customer: Customer Product Concept l Marketing: Performance Specifications l Design](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-7.jpg)
![Concurrent Design Process A new approach to design that involves the simultaneous design of Concurrent Design Process A new approach to design that involves the simultaneous design of](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-8.jpg)
![Bus 241 9 Bus 241 9](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-9.jpg)
![Concurrent vs. Sequential Design Process l Sequential design Prod design Process design Prototype/Ramp-up l Concurrent vs. Sequential Design Process l Sequential design Prod design Process design Prototype/Ramp-up l](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-10.jpg)
![Quality Function Deployment l 1. Customer requirements l 2. Competitive assessment l 3. Technical Quality Function Deployment l 1. Customer requirements l 2. Competitive assessment l 3. Technical](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-11.jpg)
![QFD Example Bus 241 12 QFD Example Bus 241 12](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-12.jpg)
![Design for manufacture (DFM) Designing a product so it can be produced easily and Design for manufacture (DFM) Designing a product so it can be produced easily and](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-13.jpg)
![DFM Example Bus 241 14 DFM Example Bus 241 14](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-14.jpg)
![Design Process Bus 241 15 Design Process Bus 241 15](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-15.jpg)
![Idea generation Customers (Sophisticated, exacting, demanding) l Competitors l l l – Benchmarking, – Idea generation Customers (Sophisticated, exacting, demanding) l Competitors l l l – Benchmarking, –](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-16.jpg)
![Feasibility Study Market analysis l Economic Analysis l Costs vs. expected revenues over the Feasibility Study Market analysis l Economic Analysis l Costs vs. expected revenues over the](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-17.jpg)
![Preliminary Design Performance Specs are translated into technical Specs l Form design l Functional Preliminary Design Performance Specs are translated into technical Specs l Form design l Functional](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-18.jpg)
![Final Design and Process Planning l Final Drawings and specifications – Prototyping – Technical Final Design and Process Planning l Final Drawings and specifications – Prototyping – Technical](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-19.jpg)
![Product Variety Projects Identifiable Flow Pattern Job Shop Batch Assembly Line Continuous Process Bus Product Variety Projects Identifiable Flow Pattern Job Shop Batch Assembly Line Continuous Process Bus](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-20.jpg)
- Slides: 20
![Production Operations Management Product and Service Design U Akinc Bus 241 1 Production Operations Management Product and Service Design U. Akinc Bus 241 1](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-1.jpg)
Production Operations Management Product and Service Design U. Akinc Bus 241 1
![Definitions Providing products and services is the means of achieving business objectives l Design Definitions Providing products and services is the means of achieving business objectives l Design](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-2.jpg)
Definitions Providing products and services is the means of achieving business objectives l Design is critical for survival: l – Ford’s Taurus – GM’s Saturn – Chrysler’s Minivan saved the US Auto industry in the 80 s Bus 241 2
![Product Design l Product Design Specifies Materials Dimensionstolerances Appearance Standards Product Design l Product Design Specifies – Materials – Dimensions/tolerances – Appearance – Standards](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-3.jpg)
Product Design l Product Design Specifies – Materials – Dimensions/tolerances – Appearance – Standards of Performance Bus 241 3
![Service Design l Service design specifies what Form Place Time Service Design l Service design specifies what – Form – Place – Time –](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-4.jpg)
Service Design l Service design specifies what – Form – Place – Time – Psychological utility will be offered to the customer Bus 241 4
![Design and Competitive Priorities l Product and Service design impacts all competitive priorities Most Design and Competitive Priorities l Product and Service design impacts all competitive priorities: Most](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-5.jpg)
Design and Competitive Priorities l Product and Service design impacts all competitive priorities: Most notably – Quality of performance – Quality of conformance – Price – Customer service – Delivery speed Bus 241 5
![Design Process l An interfunctional activity cutting across departmental boundaries Marketing Manufacturing Design Process l An inter-functional activity cutting across departmental boundaries – Marketing – Manufacturing](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-6.jpg)
Design Process l An inter-functional activity cutting across departmental boundaries – Marketing – Manufacturing – Research and development – Engineering post-it story – Purchasing Bus 241 6
![Sequential Design Process l Customer Customer Product Concept l Marketing Performance Specifications l Design Sequential Design Process l Customer: Customer Product Concept l Marketing: Performance Specifications l Design](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-7.jpg)
Sequential Design Process l Customer: Customer Product Concept l Marketing: Performance Specifications l Design Engineering: Design Specifications l Manufacturing engineering: Mfg. specs and Process Design Bus 241 7
![Concurrent Design Process A new approach to design that involves the simultaneous design of Concurrent Design Process A new approach to design that involves the simultaneous design of](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-8.jpg)
Concurrent Design Process A new approach to design that involves the simultaneous design of products and processes by inter -functional design teams. l Essential members of the team: l – Marketing – Manufacturing (operations) – Engineering Bus 241 8
![Bus 241 9 Bus 241 9](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-9.jpg)
Bus 241 9
![Concurrent vs Sequential Design Process l Sequential design Prod design Process design PrototypeRampup l Concurrent vs. Sequential Design Process l Sequential design Prod design Process design Prototype/Ramp-up l](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-10.jpg)
Concurrent vs. Sequential Design Process l Sequential design Prod design Process design Prototype/Ramp-up l Concurrent Design Prod design Process design Prototype/Ramp-up Bus 241 10
![Quality Function Deployment l 1 Customer requirements l 2 Competitive assessment l 3 Technical Quality Function Deployment l 1. Customer requirements l 2. Competitive assessment l 3. Technical](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-11.jpg)
Quality Function Deployment l 1. Customer requirements l 2. Competitive assessment l 3. Technical requirements l 4. Relationships l 5. Trade-off matrix l 6. Technical assessment/Design targets Bus 241 11
![QFD Example Bus 241 12 QFD Example Bus 241 12](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-12.jpg)
QFD Example Bus 241 12
![Design for manufacture DFM Designing a product so it can be produced easily and Design for manufacture (DFM) Designing a product so it can be produced easily and](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-13.jpg)
Design for manufacture (DFM) Designing a product so it can be produced easily and economically l Some guidelines: l – minimum number of parts – Modular Design – Parts with multiple use – Standard parts when possible – avoid fasteners Bus 241 13
![DFM Example Bus 241 14 DFM Example Bus 241 14](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-14.jpg)
DFM Example Bus 241 14
![Design Process Bus 241 15 Design Process Bus 241 15](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-15.jpg)
Design Process Bus 241 15
![Idea generation Customers Sophisticated exacting demanding l Competitors l l l Benchmarking Idea generation Customers (Sophisticated, exacting, demanding) l Competitors l l l – Benchmarking, –](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-16.jpg)
Idea generation Customers (Sophisticated, exacting, demanding) l Competitors l l l – Benchmarking, – Reverse engineering R & D (Technology Driven) Marketing Bus 241 16
![Feasibility Study Market analysis l Economic Analysis l Costs vs expected revenues over the Feasibility Study Market analysis l Economic Analysis l Costs vs. expected revenues over the](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-17.jpg)
Feasibility Study Market analysis l Economic Analysis l Costs vs. expected revenues over the life cycle l Technological and Strategic analysis – New technology? – Investments/Risks – Competition with other company products – Consistent with corporate strengths? strengths Bus 241 17
![Preliminary Design Performance Specs are translated into technical Specs l Form design l Functional Preliminary Design Performance Specs are translated into technical Specs l Form design l Functional](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-18.jpg)
Preliminary Design Performance Specs are translated into technical Specs l Form design l Functional design l – Performance Standards – Reliability – Maintainability Bus 241 18
![Final Design and Process Planning l Final Drawings and specifications Prototyping Technical Final Design and Process Planning l Final Drawings and specifications – Prototyping – Technical](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-19.jpg)
Final Design and Process Planning l Final Drawings and specifications – Prototyping – Technical testing l Convert designs into workable production steps, – Equipment – Tooling – Make or Buy decisions Bus 241 19
![Product Variety Projects Identifiable Flow Pattern Job Shop Batch Assembly Line Continuous Process Bus Product Variety Projects Identifiable Flow Pattern Job Shop Batch Assembly Line Continuous Process Bus](https://slidetodoc.com/presentation_image/28204a180ca0bc0c2f6797458ef7378e/image-20.jpg)
Product Variety Projects Identifiable Flow Pattern Job Shop Batch Assembly Line Continuous Process Bus 241 20
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