2011 IT PEERS Strictly Confidential INTERNAL USE ONLY

© 2011 IT PEERS – Strictly Confidential INTERNAL USE ONLY 1 100% SAFE DATA Selling Datapeers © 2011 IT PEERS – Strictly Confidential

© 2011 IT PEERS – Strictly Confidential What is Datapeers 2 § It’s a data management and automation tool that allows you to easily manage your database environments and protect business sensitive data § Makes it possible to create replicas of production databases for the creation of development, testing, training, QA databases that can be smaller in size (subsetted) and protected (masked) but with referential integrity and business rules INTERNAL USE ONLY

© 2011 IT PEERS – Strictly Confidential Features and Benefits to Sell 3 INTERNAL USE ONLY Order Feature Benefit 0 ALL Reduce staff allocated to environment management by a factor of 4+ Increase software quality by improving test conditions and control Automate provisioning of environments 1 Data masking Regulatory compliance (ex: SOX) Protection of business critical information Possibility to disclose information to third parties in a controlled safe way Masked data is human readable 2 Data generation Performance testing Creation of test scenarios Production of extreme test conditions to stress test applications 3 Data subsetting Transformation of sensitive data using a catalogue of functions Creation of new data for populating database tables with controlled quality and volume Reduce disk space usage (cost savings) Reduction of the database size Increase flexibility and reduce time to provision while preserving all data integrity new environments relations

Who do you sell it to § Target markets (by order of relevance) 1. 2. 3. 4. Finance, pharmaceutical Telco, utilities Retail others § Company profile © 2011 IT PEERS – Strictly Confidential • Tier 1 & 2 4 § Target customer • Quality Assurance Director • Testing team • Project manager § This is a highly technical tool INTERNAL USE ONLY

Typical Selling Pitch INTERNAL USE ONLY 1. Characterize customer context (project, programme) 2. Build a business case © 2011 IT PEERS – Strictly Confidential 1. How many resources are allocated to environment management? 2. How many servers support non production environments? 3. How much disk space is being used? 4. What are the customer “pains”? 5 3. Present the product (with videos) 4. Present a ROI analysis (with answers to the business case) 5. Propose a Proof of Concept / Trial 1. Limited to one database 2. Well defined success criteria 3. If possible, get commitment from customer according to results

Salesman profile INTERNAL USE ONLY § Technical person, with experience in large projects/programmes § Knowledge of software quality assurance and testing processes § Preferred IT background © 2011 IT PEERS – Strictly Confidential • Database management • Data management 6

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