z A Competitive Analysis Companion Pet Rescue z

z A Competitive Analysis Companion Pet Rescue

z Overview § Analyzing Companion Pet Rescue’s social media accounts and two competitors over a 60 day period, July 14 to September 14

z Platforms § § Facebook § Twitter § Followers – 24, 981 § Followers – 137 § Posts – 142 § Posts – 0 § Highest Engagement – 5. 24% Instagram § Followers – 132 § Posts – 0 § Highest Engagement – N/A

z Competitors and Platforms: Dog Star Rescue § § Facebook § Twitter § Followers – 10, 343 § Followers – 672 § Posts – 41 § Posts – 34 § Highest Engagement – 2. 48% Instagram § Followers – 3, 630 § Posts – 45 § Highest Engagement – 8. 60% § Pinterest § Followers – 14 § Posts – N/A

z Competitors and Platforms: CT Humane Society § § Facebook § Twitter § Followers – 34, 100 § Followers – 2, 513 § Posts – 252 § Posts – 281 § Highest Engagement – 2. 75% § Instagram § Followers – 7, 130 § Posts – 208 § Highest Engagement – 6. 48% § You. Tube § Subscribers – 298 § Posts – 17 Pinterest § Followers – 46 § Posts – 0

z Recommendations for CPR § Expand to Instagram and Pinterest § Shorter posts with engaging hooks § Crop photos properly § More video § Less quantity, more quality https: //nealschaffer. com/facebook-engagement-posts/