Wake County Economic Development NC State University Precision

  • Slides: 37
Download presentation
Wake County Economic Development/ NC State University Precision Marketing Initiative

Wake County Economic Development/ NC State University Precision Marketing Initiative

Wake County Economic Development Organization • Program of the Greater Raleigh Chamber of Commerce

Wake County Economic Development Organization • Program of the Greater Raleigh Chamber of Commerce • Economic development agency for Wake County, representing the County and the 12 municipalities • Public/Private Partnership • Staff of 8 full-time employees • Recruitment, Retention, Research, Marketing and Support • 2 Annual Contracts with Wake County – Operations - $295, 000 for FY 06 -07 (First established in 1985) – Edge 3 contribution - $100, 000/year for 5 years (Precision Marketing)

A mixed-use academic village that responds to the University’s faculty, staff and student body,

A mixed-use academic village that responds to the University’s faculty, staff and student body, as well as corporate and government affiliates, whose presence add to its vigor and effectiveness. Copyright 2006

Centennial Campus: October 2005

Centennial Campus: October 2005

Population At present: – 1, 600 corporate and government employees – 1, 350 university

Population At present: – 1, 600 corporate and government employees – 1, 350 university faculty, staff and post-docs – ~ 3, 400 university students – College of Engineering relocation in progress – 600 middle school students Copyright 2006

Current Population: • 73 NCSU Research Centers, Institutes, Labs & other departmental units, including

Current Population: • 73 NCSU Research Centers, Institutes, Labs & other departmental units, including NCSU Technology Incubator • 62 Corporate & Government entities, including: • 15 Start ups • 11 Small Businesses • 12 Major Corporations • 10 Government Agencies • 11 Nonprofit Agencies • 3 Service Companies Copyright 2006 Each has a relationship with at least one NCSU unit

Projection Projected at build-out: – 12, 500 corporate and government employees – 12, 500

Projection Projected at build-out: – 12, 500 corporate and government employees – 12, 500 university faculty, staff, post-docs and students – 7, 000 housing residents – 600 middle school students – 2, 400 support services personnel Copyright 2006

Major Corporations Located on Centennial Campus

Major Corporations Located on Centennial Campus

Clusters of Innovation Report • Council on Competitiveness, • 2001 Study • Professor Michael

Clusters of Innovation Report • Council on Competitiveness, • 2001 Study • Professor Michael Porter, Harvard University • Five Regions – – – Pittsburgh Atlanta Wichita San Diego Research Triangle

Staying on Top: Winning the Job Wars of the Future • Research Triangle Regional

Staying on Top: Winning the Job Wars of the Future • Research Triangle Regional Partnership • 37 member task force assembled to address “What is next? ” • Five Strategies • 60+ Institutional Partners

Five Strategies (Summarized) • Strategy 1 – Organize around industry clusters where region has

Five Strategies (Summarized) • Strategy 1 – Organize around industry clusters where region has competitive advantage • Strategy 2 – Use balanced economic development approach (recruitment/retention, PR, entrepreneurship) • Strategy 3 – Integrate the region’s higher education resources into all economic development efforts • Strategy 4 – Develop creative, approaches to improve rural prosperity • Strategy 5 – Create leadership networks to respond to market challenges and opportunities

Eight Future Clusters • Pharmaceuticals • Biological Agents and Infectious Diseases • Agricultural Biotechnology

Eight Future Clusters • Pharmaceuticals • Biological Agents and Infectious Diseases • Agricultural Biotechnology • Pervasive Computing • • Advanced Medical Care Analytical Instrumentation Nanoscale Technologies Informatics

Wake County Economic Development Marketing Strategies

Wake County Economic Development Marketing Strategies

Wake County Economic Development / NC State Precision Marketing CONCEPT • Recognized for our

Wake County Economic Development / NC State Precision Marketing CONCEPT • Recognized for our excellent universities • Faculty are thought leaders in future clusters • NCSU is consistently ranked among top 5 universities in the U. S. in industry sponsored research • Strong relationships exist between faculty and industry

Wake County Economic Development / NC State Precision Marketing GOALS • North Carolina State

Wake County Economic Development / NC State Precision Marketing GOALS • North Carolina State University – New jobs and investment across the State of North Carolina, including on the Centennial Campus and Centennial Biomedical Campus – Expand enhance research and education opportunities for students and faculty – Strengthen the economic and social fabric of North Carolina communities • Wake County Economic Development – New jobs and taxable investment in Wake County

Wake County Economic Development / NC State Precision Marketing STRATEGIES • Uncover existing university/industry

Wake County Economic Development / NC State Precision Marketing STRATEGIES • Uncover existing university/industry contacts and relationships and develop a targeted company database • Identify strengths, match to specific industry sectors, market with focus on how NCSU and Wake County can support a company’s future growth • Market core assets of the university and region to target companies

Funding for Precision Marketing • Wake County Board of Commissioners pledged $100, 000 per

Funding for Precision Marketing • Wake County Board of Commissioners pledged $100, 000 per year for 5 years as part of edge 3 campaign. • Currently at the beginning of year 3 • Expenditures to date - ~$154, 000 • Estimated expenditures 9/2006 – 6/30/07 - $146, 000

Advanced Materials and Textiles Phase One • Nonwovens – Industrial wipes, Air filters –

Advanced Materials and Textiles Phase One • Nonwovens – Industrial wipes, Air filters – $3 B in NC, $38 B in US • Biomedical textiles – Artificial Arteries – Cardiac Support Devices – ACL Prosthesis • Medical textiles – Surgical gowns, Masks – Bandages, Sutures – Ex. Laam. Science • Nanofibers – Filtration – Dissolving sutures

Cardiac Support Device 3 -D Nonwoven Artificial Aorta

Cardiac Support Device 3 -D Nonwoven Artificial Aorta

Prospect Funnel

Prospect Funnel

Precision Marketing Material Development • Series of meetings with Faculty and Staff at College

Precision Marketing Material Development • Series of meetings with Faculty and Staff at College of Textiles • Tremendous amount of information to be conveyed • Working with outside PR/Marketing firm in Raleigh – Developed the “Mini-booklet” concept

“The Future of Textiles” • Printed on Evolon • Discusses area attributes and infrastructure

“The Future of Textiles” • Printed on Evolon • Discusses area attributes and infrastructure in place to support growth of innovative textile companies • Distributed to entire target list, excluding “Top 11”

“The Future of Textiles” • Customized for Top 11 – Name on Cover –

“The Future of Textiles” • Customized for Top 11 – Name on Cover – Introductory letter – Final thoughts • Mailed several copies to be shared around office • Hand delivered at conferences

Co-Branding Opportunity

Co-Branding Opportunity

More Positive Press

More Positive Press

Nonwovens Industry Four times per year Various photos taken for different ad sizes Reprints/handouts

Nonwovens Industry Four times per year Various photos taken for different ad sizes Reprints/handouts

Textile Specific Website http: //www. raleigh-wake. org/textiles

Textile Specific Website http: //www. raleigh-wake. org/textiles

Summary of Precision Marketing Activities - Textiles • Attend Professional & Technical Conferences •

Summary of Precision Marketing Activities - Textiles • Attend Professional & Technical Conferences • Direct Mail campaign – Future of Textiles (Generic and Custom) – Forbes and Nonwovens Report International reprints • • • Ad development and placement Web site development Email blasts Trade show booth development Denmark Recruitment Trip

Early Success, Promising Future • Media successes – Helped raise visibility of WCED, NCSU,

Early Success, Promising Future • Media successes – Helped raise visibility of WCED, NCSU, Centennial Campus, College of Textiles, College of Veterinary Medicine and NCRC – News and Observer front page article on Textiles and Centennial Campus – WRAL news coverage of the textile industry (positive coverage) – Forbes Magazine article – Nonwovens Report International – Triangle Business Journal article on the College of Veterinary Medicine

Early Success, Promising Future • Mead. Westvaco – – • • • Center for

Early Success, Promising Future • Mead. Westvaco – – • • • Center for Packaging Innovation 200 jobs, $14 million Investment Centennial Campus Exactly the kind of company we want to identify 21 Face to Face meetings with target companies 9 Hot Prospects Vescom N. A. Positive relationship with NCSU faculty and staff Town/Gown relationship is strong

Why BIC? • Innovation occurs at the convergence of technologies • BIC will institutionalize

Why BIC? • Innovation occurs at the convergence of technologies • BIC will institutionalize the translational process - facilitating the move from Bench top to Bedside • Porter said If you build support structures for industry clusters, they will grow deeper and stronger • The resources of five colleges will be extremely powerful • The story of Sicel Technologies fits perfectly in the BIC • WCED will develop precision marketing materials around core assets, identify target companies, and gain intelligence from key faculty members