Wake County Economic Development NC State University Precision
- Slides: 37
Wake County Economic Development/ NC State University Precision Marketing Initiative
Wake County Economic Development Organization • Program of the Greater Raleigh Chamber of Commerce • Economic development agency for Wake County, representing the County and the 12 municipalities • Public/Private Partnership • Staff of 8 full-time employees • Recruitment, Retention, Research, Marketing and Support • 2 Annual Contracts with Wake County – Operations - $295, 000 for FY 06 -07 (First established in 1985) – Edge 3 contribution - $100, 000/year for 5 years (Precision Marketing)
A mixed-use academic village that responds to the University’s faculty, staff and student body, as well as corporate and government affiliates, whose presence add to its vigor and effectiveness. Copyright 2006
Centennial Campus: October 2005
Population At present: – 1, 600 corporate and government employees – 1, 350 university faculty, staff and post-docs – ~ 3, 400 university students – College of Engineering relocation in progress – 600 middle school students Copyright 2006
Current Population: • 73 NCSU Research Centers, Institutes, Labs & other departmental units, including NCSU Technology Incubator • 62 Corporate & Government entities, including: • 15 Start ups • 11 Small Businesses • 12 Major Corporations • 10 Government Agencies • 11 Nonprofit Agencies • 3 Service Companies Copyright 2006 Each has a relationship with at least one NCSU unit
Projection Projected at build-out: – 12, 500 corporate and government employees – 12, 500 university faculty, staff, post-docs and students – 7, 000 housing residents – 600 middle school students – 2, 400 support services personnel Copyright 2006
Major Corporations Located on Centennial Campus
Clusters of Innovation Report • Council on Competitiveness, • 2001 Study • Professor Michael Porter, Harvard University • Five Regions – – – Pittsburgh Atlanta Wichita San Diego Research Triangle
Staying on Top: Winning the Job Wars of the Future • Research Triangle Regional Partnership • 37 member task force assembled to address “What is next? ” • Five Strategies • 60+ Institutional Partners
Five Strategies (Summarized) • Strategy 1 – Organize around industry clusters where region has competitive advantage • Strategy 2 – Use balanced economic development approach (recruitment/retention, PR, entrepreneurship) • Strategy 3 – Integrate the region’s higher education resources into all economic development efforts • Strategy 4 – Develop creative, approaches to improve rural prosperity • Strategy 5 – Create leadership networks to respond to market challenges and opportunities
Eight Future Clusters • Pharmaceuticals • Biological Agents and Infectious Diseases • Agricultural Biotechnology • Pervasive Computing • • Advanced Medical Care Analytical Instrumentation Nanoscale Technologies Informatics
Wake County Economic Development Marketing Strategies
Wake County Economic Development / NC State Precision Marketing CONCEPT • Recognized for our excellent universities • Faculty are thought leaders in future clusters • NCSU is consistently ranked among top 5 universities in the U. S. in industry sponsored research • Strong relationships exist between faculty and industry
Wake County Economic Development / NC State Precision Marketing GOALS • North Carolina State University – New jobs and investment across the State of North Carolina, including on the Centennial Campus and Centennial Biomedical Campus – Expand enhance research and education opportunities for students and faculty – Strengthen the economic and social fabric of North Carolina communities • Wake County Economic Development – New jobs and taxable investment in Wake County
Wake County Economic Development / NC State Precision Marketing STRATEGIES • Uncover existing university/industry contacts and relationships and develop a targeted company database • Identify strengths, match to specific industry sectors, market with focus on how NCSU and Wake County can support a company’s future growth • Market core assets of the university and region to target companies
Funding for Precision Marketing • Wake County Board of Commissioners pledged $100, 000 per year for 5 years as part of edge 3 campaign. • Currently at the beginning of year 3 • Expenditures to date - ~$154, 000 • Estimated expenditures 9/2006 – 6/30/07 - $146, 000
Advanced Materials and Textiles Phase One • Nonwovens – Industrial wipes, Air filters – $3 B in NC, $38 B in US • Biomedical textiles – Artificial Arteries – Cardiac Support Devices – ACL Prosthesis • Medical textiles – Surgical gowns, Masks – Bandages, Sutures – Ex. Laam. Science • Nanofibers – Filtration – Dissolving sutures
Cardiac Support Device 3 -D Nonwoven Artificial Aorta
Prospect Funnel
Precision Marketing Material Development • Series of meetings with Faculty and Staff at College of Textiles • Tremendous amount of information to be conveyed • Working with outside PR/Marketing firm in Raleigh – Developed the “Mini-booklet” concept
“The Future of Textiles” • Printed on Evolon • Discusses area attributes and infrastructure in place to support growth of innovative textile companies • Distributed to entire target list, excluding “Top 11”
“The Future of Textiles” • Customized for Top 11 – Name on Cover – Introductory letter – Final thoughts • Mailed several copies to be shared around office • Hand delivered at conferences
Co-Branding Opportunity
More Positive Press
Nonwovens Industry Four times per year Various photos taken for different ad sizes Reprints/handouts
Textile Specific Website http: //www. raleigh-wake. org/textiles
Summary of Precision Marketing Activities - Textiles • Attend Professional & Technical Conferences • Direct Mail campaign – Future of Textiles (Generic and Custom) – Forbes and Nonwovens Report International reprints • • • Ad development and placement Web site development Email blasts Trade show booth development Denmark Recruitment Trip
Early Success, Promising Future • Media successes – Helped raise visibility of WCED, NCSU, Centennial Campus, College of Textiles, College of Veterinary Medicine and NCRC – News and Observer front page article on Textiles and Centennial Campus – WRAL news coverage of the textile industry (positive coverage) – Forbes Magazine article – Nonwovens Report International – Triangle Business Journal article on the College of Veterinary Medicine
Early Success, Promising Future • Mead. Westvaco – – • • • Center for Packaging Innovation 200 jobs, $14 million Investment Centennial Campus Exactly the kind of company we want to identify 21 Face to Face meetings with target companies 9 Hot Prospects Vescom N. A. Positive relationship with NCSU faculty and staff Town/Gown relationship is strong
Why BIC? • Innovation occurs at the convergence of technologies • BIC will institutionalize the translational process - facilitating the move from Bench top to Bedside • Porter said If you build support structures for industry clusters, they will grow deeper and stronger • The resources of five colleges will be extremely powerful • The story of Sicel Technologies fits perfectly in the BIC • WCED will develop precision marketing materials around core assets, identify target companies, and gain intelligence from key faculty members
- Wake county economic development
- What is non precision instruments
- Precision and semi precision attachments
- Bcd gösterimi
- Economic growth vs economic development
- Prof. meier and baldwin
- Talking points wcpss
- Wake county beekeepers
- Wake county aig identification
- Wake county pta
- Wake county prepared food tax
- Wake county human services community services center
- Wake county ems membership
- Eog grading scale 1-5 nc
- Platte county economic development
- Intel modern standby
- Role of state in economic development slideshare
- Ptc precision lms
- Economic systems lesson 2 our economic choices
- Bucharest university of economic studies
- Royal university of law and economics
- When things fall apart quotes
- Wake forest opcd
- Kelvin wedge
- Hobnailed wake
- Past progressive
- Wake tech advising
- Wake tech esl
- Wake tech business analytics
- Woke present tense
- Wake turbulence avoidance
- Correct form of present tense
- Afrikaans tenses
- Sharon babcock wake forest
- Vanderbilt neurology residents
- Wake up and pay attention
- Family life stage
- Sleeping in my orchard a serpent stung me