Virtual Marketing Analyst Market Miner Inc Charlottesville VA

Virtual Marketing Analyst Market. Miner® Inc. , Charlottesville, VA Innovation The firm has produced a highly-automated, cross platform and cost-effective data mining environment that assists developers in creating vastly superior statistical models faster and cheaper than any other available tools. Accomplishments Push-Button Marketing Analyses/Reports • Identify potential high-payoff market segments • Predict prospects' profitability • Identify new prospects looking most like current customers • Identify customers most likely to attrite • Identify customers whose sales are below expectation • Enhance sales forecasts through use of additional variables • Quantify profit impact of economic and seasonal variables • Identify critical demographic, firmographic, and psychographic factors Sales Automation Superior lead prioritization Intelligent prospect identification using customer cloning Isolation of key factors impacting sales effectiveness Web Marketing Superior real-time personalization based on advanced models/enhancements Higher performance offer, page and banner ad selection Call Center Generate more highly personalized and targeted offers Enable real-time cross-sell/up-sell Advanced Modeling Applications Superior models and marketing analyses Flexible real-time, on-line model delivery, execution, and retrain options Proprietary modeling technologies Infrastructure for technology advances Government/Science Applications Marketminer software has been included in the following Johnson Space Center initiatives. Automated classifications of EGIL (Electrical Generation Integrated Load) signals from the Space Shuttle. Estimation of Force moment coefficients for the X-38 Space Station escape vehicle. Johnson Space Center Date of Update 10/10/02 Success Story # 09 -49 Commercialization • Market. Miner Inc. is the first company to introduce a Market Mining tool that is tailored to meet the specific needs of marketing and sales professionals. The firm believes that Market Mining products should come with standard functions such as address standardization, geocoding, and data enhancements to provide customers with the most comprehensive Market Mining products today. In striving to meet that goal, Market. Miner Inc. has established strategic partnerships with companies such as Mailer's Software, DB Mastery, Sales. Logix, and Applied Geographic Solutions. • The firm has partnerships with the following firms: Pitney Bowes, Alltel, ADVO, Interact, IBM, CAS, quaero, Rockwell, Lockheed Martin, Xpress Document, LTS, Word. Com, City National Bank, Philip Morris, Continental Airlines, People Soft, Provident Bank and General Dynamics. Points of Contact: 1994 SBIR Phase II; NAS 9 -19490 Collin Hieger, chieger@ems. jsc. nasa. gov 1803 Market. Miner--www. marketminer. com