UNECE International Seminar on Product Safety and Counterfeiting

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UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 COUNTERFEIT

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 COUNTERFEIT and PIRACY Industry's Response to the Growing Threat 1

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 BASCAP

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 BASCAP Business Action to Stop Counterfeiting and Piracy 2 Finance & Control

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 Russia

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 Russia 3 Finance & Control

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 Genuine

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 Genuine 4 Counterfeit China Finance & Control

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 Packaging

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 Packaging disposal issues 5 Pakistan Finance & Control

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 6

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 6 Russia Finance & Control

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 "Joined

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 "Joined up" Approach within the Company Work with local Enforcement Organisations CEO provides leadership 7 Finance & Control

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 BASCAP

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 BASCAP = business getting organized • Information transparency • Better intelligence • Shared strategies • Connecting actors • Educating politicians • Shedding some light on the true value of intellectual property 8 Finance & Control

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 Awareness

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 Awareness campaign BASCAP has reached a broad and growing audience through a host of media channels, including: • BASCAP website • Newsletter • Daily intelligence reports • Conferences and speaking appearances • Media partnerships • News articles • Op-ed articles • Press releases • Regular television appearances 9 Finance & Control

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 3

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 3 rd Global Congress on Combating Counterfeiting and Piracy " The level of counterfeiting which exists is unknown and unknowable " Mr. John Dryden – Deputy Director Science, Technology and Industry, OECD 10 Finance & Control

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 Public

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 Public information Legislation Enforcement 11 Finance & Control

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 12

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 12 Finance & Control

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 What

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 What Nestlé is Doing • Protecting our intellectual property • Working with government organisations • Enforcing our rights • Keeping our promise to our consumers 13 Finance & Control

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 14

UNECE International Seminar on Product Safety and Counterfeiting - 5 -6 November 2007 14 Finance & Control