Triple A Any device Anytime Anywhere services in

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Triple A (Any device, Anytime, Anywhere): services in ubiquitous networks and their impacts on

Triple A (Any device, Anytime, Anywhere): services in ubiquitous networks and their impacts on the AN architecture and systems Jay Kishigami NTT ITU-T ALL STAR NETWORK ACCESS WORKSHOP 9: 55 -10: 10, June 3 rd in Geneva copyright 2004, NTT 1

Agenda p Service n Seamless handling of content over any network p p n

Agenda p Service n Seamless handling of content over any network p p n Personalized content delivery p p p Broadband/broadcast on mobile/fixed environment Content based Qo. S control RFID technology based concierge service Personalized ambient Technology n n Atom and bit Metadata ID Standardization copyright 2004, NTT 2

Content delivery to ubiquitous environment after SG 16 D Broa igital dca stin g

Content delivery to ubiquitous environment after SG 16 D Broa igital dca stin g a Broadb nd Internet Access Network Nomadic wireless access Mobile access Public area Airport, Station Fixed wireless access Office Diverse terminals To be connected Fixed wireless access Home Diverse Access modes PC, PDA, Cell DSL, Wireless, Fiber copyright 2004, NTT 3

Hierarchical model of policy based Qo. S control User / application requirement translate Application

Hierarchical model of policy based Qo. S control User / application requirement translate Application Qo. S Class (G 1010) mapping Network Qo. S class En d s ys t e m network U NI En d s ys t e m setup Policy control copyright 2004, NTT 4

Traceability on SCM manufacturer Manufacturer’s Merit -Guarantee -Return manage -Claim manage -Inventory manage -Tracking

Traceability on SCM manufacturer Manufacturer’s Merit -Guarantee -Return manage -Claim manage -Inventory manage -Tracking Total management of Tracing Transporter’s -Efficiency -Precisely -Good service Warehouse’s -Automatic manage -Efficiency -Expiration manage -CSC -In-house manage -Return manage copyright 2004, NTT Retailer’s -POS -Receiving -Efficiency -Claim process -Expiration check -Avoiding fabricating -Shrinkage End-user User’s -Safety -Good quality -Good service 5

Personalized environment Mass Product for all Customized product for each A copyright 2004, NTT

Personalized environment Mass Product for all Customized product for each A copyright 2004, NTT B C D E 6

Metadata structure Function (search, rights expression) Content Vocabulary Element Scheme Metadata Network Language (XML,

Metadata structure Function (search, rights expression) Content Vocabulary Element Scheme Metadata Network Language (XML, list…) copyright 2004, NTT 7

Atom and Bit Resolution Resolve (ONS) Resolve (HDL) Metadata reader Metadata Rights Distribution Info

Atom and Bit Resolution Resolve (ONS) Resolve (HDL) Metadata reader Metadata Rights Distribution Info PML Atom Bit 011010010010 1101101001011 11001001011111010 0010010111100101011110000101 Content ID RFID Technical Protection copyright 2004, NTT 8

Real- and Cyber-space Cyber Space y l a u ta a d in t

Real- and Cyber-space Cyber Space y l a u ta a d in t pu RFID e od c r Ba an M Real space copyright 2004, NTT 9

Personalized service from Mass service P 2 P Direct marketing Personalized service based on

Personalized service from Mass service P 2 P Direct marketing Personalized service based on the RFID and Broadband Content delivery copyright 2004, NTT 10

Metadata function on TV Anytime Give consumers what they want, when they want it,

Metadata function on TV Anytime Give consumers what they want, when they want it, how they want it. TV-Anytime Internet Local storage copyright 2004, NTT 11

ID Standardization p Content n n n p c. IDf MPEG-21 SMPTE ISAN, V-ISAN

ID Standardization p Content n n n p c. IDf MPEG-21 SMPTE ISAN, V-ISAN DOI Material 1 Material 4 Work 1 Material 2 Material 3 UMID ISAN RFID n n n Work 1 Version 1 EPC global ISO Propriety… V-ISAN Work 1 Version 2 V-ISAN CID Internet CID CID After: SMPTE R 30 Technology Committee Study Group on Content Identifier Harmonization copyright 2004, NTT 12

Standardization history 1996 1997 1998 1999 2000 2001 2002 2003 2004 DCMI/Dublin Core Library

Standardization history 1996 1997 1998 1999 2000 2001 2002 2003 2004 DCMI/Dublin Core Library GEM project e. Learning Broadcasting SMPTE/KLV, EBU/Pmeta Multimedia ISO/MPEG-7, 21 Convergence TV Anytime/ARIB Content ID c. IDf indecs. Indecs 2 Exchange Rights description Xr. ML e. Government UK e. GMS Communication copyright 2004, NTT ITU-T SG 16 13

Standardization of metadata p Content delivery metadata n n n p User description metadata

Standardization of metadata p Content delivery metadata n n n p User description metadata n n n p Composite Capability and Preference Profiles (CC/PP) (W 3 C) Consumer metadata (TV-Anytime Forum) User interaction (MPEG-7) Presence information (IETF) Usage environment (MPEG-21) Terminal description metadata n n p Session Description Protocol (SDP) (IETF) Instance description metadata (TV-Anytime Forum) Multimedia description (MPEG-7) Composite Capability and Preference Profiles (CC/PP) (W 3 C) Usage environment (MPEG-21) Network description metadata n Service Level Agreement (SLA) n Management Information Base (MIB-II) (IETF) copyright 2004, NTT 14