Travel Motivators Definition Motivator promoter of an action
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Travel Motivators
Definition �Motivator • promoter of an action • to full fill a want or need
Motivators Relaxation 1. • Enjoyment and relaxation at places involving the sun, beautiful scenery, warm oceans, skiing, golf, etc Environmental 2. • • Desire to experience different landscapes, view wildlife, enjoy outdoor recreation Photos safaris, diving a coral reef, ecotourism
Motivators cont. 3. - 4. - Cultural Desire to explore art, folklore, history, food, religion, language, drama etc of different people Business/Professional Business conventions, workshops, trade shows Meetings with business partners, suppliers and customers
Motivators cont. Adventure - Desire for exhilaration, risk, challenge and exploration - Participation in something ‘completely’ different 6. Social & Family - Visit family or relatives - Desire to cultivate new relationships - Social interactions 5.
Motivators cont. 7. - Specialty Travel ‘Once in a life-time’ types of travel (e. g. Olympics, religious pilgrimages and health treatments)
Travel Motives of Canadian Tourists Being together as a family 2. Feel at home, away from home 3. Visit family & friends 4. Warm climate 5. Have fun and be entertained 6. See maximum in time available 7. Lakes & streams 8. Meet people with similar interests 9. Go to places where one feels safe 10. Predictable weather 1.
Travel Motivators & Types of Tourists
Wanderlust Definition – tourist who visits more than one destination and are actively seeking cultural experiences Motivators • • Curiosity about other cultures Wish to learn about them To participate in and enjoy a different culture Have an interest in and sensitivity towards the culture they visit; though not always understanding it.
Sunlust Definition – tourists that tend to visit one destination which is chosen for its physical character (e. g. sun, beach, water sports) Motivators � Recreation, relaxation & entertainment � A more passive recipient of cultural experiences and tends to expect culturally familiar forms of entertainment � Does not seek learning experiences � Simply looking for an opportunity to relieve stress of daily life
