TED Talks The Art of Choosing Speaker Sheena

TED Talks “The Art of Choosing” Speaker: Sheena Iyengar View and Interact in Slide Show

Let’s Talk Cookies Did you choose a cookie? What cookie(s) did you choose first? Did you like it?

Too Many Choices When offered 10 or more options, people make poorer decisions or no decision at all. The magic number is probably closer to a range of 6 to 8.

Introduction Today’s TED Talk focuses on choice and the surprising things experts have learned about how people make choices. The talk will get us thinking about decision-making and give insight into the personal and cultural differences surrounding choice.

About Sheena Iyengar is a psycho-economist from Columbia University. Her fieldwork is used to inform the financial, healthcare, and CPG industries, starting with her famous Draeger’s supermarket “Jam Study. ” 24 Flavors 60% sampled 40% sampled ü 3% purchased ü 30% purchased ü more purchases ü increased ROI ü greater customer satisfaction

TED Talk

Your Notes

Pop Quiz 1. Choice is a desire that’s universal to all cultures. F TRUEor FALSE? 2. Consumers facing too many options feel compelled to consider each one. T 3. The three Cs of choice are: 1. Choice Overload, 2. Culture, 3. Cookies F 4. If a choice affects you, then you should be the one to make it. T/F 5. People who choose for themselves will always thrive. T/F

Choice Control Your CHOICE Go to the Intranet to take the quiz. ? What choices would you be willing to let others make for you or just decide by rolling dice? (Yes/No) dinner/ a meal car college outfit/clothes healthcare provider where you sit your spouse home décor/furniture vacation spot

Let’s Talk 1. Share your initial reaction to Iyengar’s Talk and her research. Discussion PROMPTS… 2. Benefits to limiting choices: ALDI is the ninth largest retailer in the world offers only 1, 400 products. It offers only one kind of canned tomato sauce. 3. Benefits of choice: Google has a policy of allowing employees to work on projects of their own choice for 20 percent of the time. Result: 50% of Google’s new products, including Gmail and Google Voice, resulted from employee projects.

Being Choosy Tips for being a better chooser Cut: Consolidate offerings Concretize: Make it real Categorize: How menus work Condition: Easy to Complex

Reflection “ The … PHILOSOPY The moment of choice is for me very serious, less on account of the rigorous pondering of the alternatives, and of the multitude of thoughts that attack to each separate link, than because there is a danger afoot that at the next moment it may not be in my power to make the same choice. ” —Søren Kierkegaard

RESOURCES @ COLUMBIA. EDU WEBSITE THE BOOK TED TALKS WEBSITE ARTICLE: TOO MANY CHOICES ARE BAD FOR BUSINESS

Upcoming TED Talkers Explore “the golden circle” from the perspective of organizations—what, how, and why you do what you do. Simon Sinek The benefits of positive psychology and the happy secret to better work, stand-up comic style! Shawn Achor