Review of childrens services and content Showcomotion Childrens

Review of children’s services and content Showcomotion Children’s Media Conference Mark Wakefield - Head of Performance, BBC Trust Unit Gareth Tuck - Senior Adviser, BBC Trust Unit 1 July 2008

Introduction Agenda: • Background to our review • Questions & consultation responses 2

Why children’s services and content? • Children are a key audience for the BBC • New technology is changing the way children are consuming media • Falling advertising revenues are putting pressure on commercial public service broadcasters’ ability to fund children’s television 3

What are we hoping to achieve? Our aims: • Assess how well the BBC is serving children aged 12 and under • Consider whether BBC’s provision will need to change in the future 4

What will the review cover? BBC provision for children aged 12 and under: CBeebies on television, radio and online CBBC on television and on-line Formal learning content for Primary School children Other provision for children like Big Toe Books and Go 4 it 5

How will we carry out our review? Public consultation Child friendly consultation Data analysis Other audience research Review of children’s services and content 6

Children’s consultation • Commissioned a specialist children’s research agency – Kids Industries to help develop and manage a consultation website • Children can respond by sending emails, photos, drawings, videos or posting on a message board • Promoted through UK primary schools 7

Children’s consultation 8

Children’s consultation – a few contributions so far “There is a big variety of programmes and I think there is something for everyone” “Tracey Beaker - I love watching her after school” “CBBC doesn’t help me learn much but it has a really good art section! (I love art)” “Put in more games, pictures and message board topics. CBBC should get up to date. ” 9 “I think that in the future that the CBBC logo should be more colourful than just green!”

Timetable Currently gathering evidence Consultation closes 15 th August 15 th 10 Trust analyses data and prepares report Report finalised and published by the Trust Autumn Winter

Consultation questions How well is the BBC serving children aged 12 and under? Are some groups of children better served than others? Will the BBC’s provision for children need to change in the future? 11

Useful details • Terms of Reference and Public Consultation Paper can be found on the Trust website: http: //www. bbc. co. uk/bbctrust/ • Children’s consultation website: http: //www. mybbcchildrens. co. uk/ • Contact details: Mark Wakefield mark. wakefield@bbc. co. uk Gareth Tuck gareth. tuck@bbc. co. uk 12