Promotional Mix and Sales Mix Andini Nur K
- Slides: 13
Promotional Mix and Sales Mix Andini Nur K. (1401163226) Hardin Zuhdi S. (1401164105) Naomi Bontor M. G. (1401160534) Muhammad Hafizal Y. (1401164274) Rendi Haryadi D. (1401164185)
Advertising Nike Inc. uses celebrities to represent the ideal customer or consumer of its products. The company’s advertisements present highly popular personalities, such as professional athletes. Target customers see that their favorite celebrities use Nike’s products.
Personal Selling Nike’s personal selling efforts happen in the stores. Store personnel are trained to provide assistance to customers in knowing more about the firm’s products, and to persuade them to buy these products. In some cases, sales personnel promote the company through personalized service that helps customers find the right NIKE product.
Direct Marketing Nike also provide the communication media such as in www. nike. com/ , customer can customise their shoes with some additional price and will be contact by nike in direct way.
Public Relation The Nike communication mix of existing and potential customers marketing, so they have a better perception of the brand, the brand uses to solve problems and promote public relations.
Event & Experiences To create an interaction specifically between nike and the consumer is making a program such as the sport event and one of nike program is running competition that sponsored by nike.
Sales Mix a. b. c. d. e. Discount Rebate Premium Free-trial Sample
A. Discount A deduction from the usual cost of something, typically given for prompt or advance payment or to a special category of buyers.
B. Rebate Return of a portion of a purchase price by a seller to a buyer, usually on purchase of a specified quantity, or value, of goods within a specified period. Unlike discount (which is deducted in advance of payment), rebate is given after the payment of full invoice amount.
C. Premium It's the total cost to buy a product or service, which gives the holder the right toward specified services or product quality.
D. Free-trial A product or service that is offered to customers for free for a short period oftime so they can try using it:
E. Sample a small part or quantity intended to show what the whole is like.
- Personal selling nike
- Andini prediction
- Starbucks marketing
- Public relations promotional mix
- Imc objectives
- Definition of promotional mix
- Sales promotional activities
- Traditional promotional mix
- Promotional mix definition
- Selecting the promotional mix
- What is promotion mix
- Global promotional sales
- Sales organization structure
- Difference between sales letter and sales promotion letter