Product Recall n n n What Recall instant

Product Recall n n n What – Recall instant nonfat dried milk, whey protein, fruit stabilizers, and gums (thickening agents) When – The announcement was made June 28, 2009 by USA FDA Why – The company voluntarily recalled any products from the past two years due to possible Salmonella contamination (http: //www. fda. gov/Safety/Recalls/Major. Pro duct. Recalls/Milk/default. htm) Nov. 4, 2010 ISE 427 Michael Harris 1

Management Issues n n Recognition of Problem – The company was slow to recognize the problem, as the recall was for products manufactured over two years Speed of Response – The company immediately responded, notifying their customers and voluntarily recalling their products Nov. 4, 2010 ISE 427 Michael Harris 2

Impact of Recall n n Legal Consequences – It is an ongoing investigation as of now. The FDA currently is not aware of any products being recalled on the consumer level Reputation/Sales - It cannot be predicted at this time what effect this recall will have on the consumer as the Plainview Milk Products Cooperative products are marketed to manufacturers for use in consumer products. Nov. 4, 2010 ISE 427 Michael Harris 3

References n n (http: //www. examiner. com/food-in-midland-odessa/expect-rise -food-recalls-plainview-milk-kroger-consumer-confidence-drops ) (http: //www. fda. gov/Safety/Recalls/Major. Product. Recalls/Milk/d efault. htm) n Bob Ewing. “Plainview Milk Products Cooperative issues product recall”. Digital Journal. June 28, 2009. n Kimberly Lord Stewart. “Plainview Milk recall not as clear cut as communicated by FDA”. Functional Ingredients Magazine. June 29, 2009. Nov. 4, 2010 ISE 427 Michael Harris 4