PRICING STRATEGIES DECISIONS Welcome Name Surej P John

PRICING STRATEGIES & DECISIONS Welcome

Name: Surej P John Office: MSM 3 rd floor, Cabin# 01 Email: surejpjohn@gmail. com

Brief Contents (P. xvi) Section 1 - INTRODUCTION • Chapter 1 – Effective Pricing Management Section 2 – ECONOMIC FOUNDATION OF PRICING THEORY • Chapter 2 – The Economics of Price Determination • Chapter 4 – Signaling and Managing Competition Section 3 – UNDERSTANDING CUSTOMER & BUYER BEHAVIOR • Chapter 6 – Pricing Practices that Endanger Profits • Chapter 8 – Customer Value Analysis Section 4 – PROFITABILITY ANALYSIS FOR PRICING DECISIONS • Chapter 10 – The Role of Costs in Pricing Decisions • Chapter 12 – Marketing Profitability Analysis Section 5 – DEVELOPING PRICING STRATEGIES • Chapter 14 – Pricing Over the Product Life Cycle • Chapter 15 – Product-Line Pricing Section 6 – MANAGING THE PRICING FUNCTION • Chapter 16 – Developing a Price Structure • Chapter 17 – Pricing to and through the Channel Section 7 – SPECIAL TOPICS ON PRICING • Chapter 21 – Pricing on the Internet Section 8 - RECOMMENDATIONS • Chapter 22 – Guidelines for Better Pricing Decisions

MARK ALLOCATIONS Quizzes in Class (2 x 5%) 10% Participation/ Classroom performance* 5% Case study/presentations/Assignments 10% Term Project 15% Midterm Examination 30% Comprehensive Final Examination 30% Total 100% SUREJ P JOHN 4

• Course syllabus, project outline, power points are all available in www. lms. au. edu • Enrollment key: mkt 39 • All students are requested to register online to make use of the online resources. 1 1/ 1 20 SUREJ P JOHN

STUDY WITHIN A GROUP 4 -5 students per group Make a group portfolio with following details § Group name § Student ID § Full name and Nick name § Section number § A recent color photo § Contacting info. (email, cell phone#)

ASSIGNMENT-1 Login to LMS and follow the instructions carefully. Submit the assignment online No email submissions allowed Time limit is applicable ( Until next class)