PRESENTATION EVOKING EMOTIONAL APPEAL One of the common

�One of the common mistakes of mankind is to assume that men and women

• 1963: American Civil Rights movement. • To motivate lawmakers on this issue

• Connect with audience’s emotions and repeat the message: Martin Luther uses the

1. 2. 3. 4. 5. Present from the heart, not the script Use humor

1. You must make sure that you do not have incorrect understanding of the

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PRESENTATION EVOKING EMOTIONAL APPEAL

�One of the common mistakes of mankind is to assume that men and women are actuated by the logic. They are not. They are moved by emotions, prejudices, all sorts of unreasoning and unreasonable considerations. Robert E. Hicks

• 1963: American Civil Rights movement. • To motivate lawmakers on this issue a great march on Washington was planned. • 2, 50, 000 peaceful marchers gathered in front of Lincoln Memorial. • Dr. Martin Luther king went to the podium to address the marchers and motivate then congress to pass the Civil Rights Bill. • His speech lasted less than 16 minutes, one of the most inspirational speech in human history. I have a dream Speech by Dr. Martin Luther King

• Connect with audience’s emotions and repeat the message: Martin Luther uses the phrase: “I have a Dream”. The dream he speaks of is the same dream of everyone listening. Repetition should be there in the speech. • Consider the existing emotional components: Every product or option has an emotional component. • Think about the emotions which can be brought forward • Likeability • Anxiety • Ego boost • Emotional honesty: Representing the true picture. • Align your message and yourself personally: Better to speak from own experience. • Align your graphics: Graphics should carry an emotional message. Pictures of people can add a more personal feel. How to evoke emotional appeal?

1. 2. 3. 4. 5. Present from the heart, not the script Use humor carefully Keep it short Entertain the audience Final tips 1. Prepare, prepare. 2. Relax 3. Open with your strongest points 4. Close with a bang 5. If you make a mistake, keep going 6. Don’t talk too fast or too slow 7. Build tension wherever possible by using pauses, volume changes and gestures. 8. Use visual aids or create vivid mental imagery. 9. Relate your points to the audience (how are you helping them) 10. Smile Key point in emotional presentation

1. You must make sure that you do not have incorrect understanding of the person’s core values. 2. You must seek to create a visualization that would not be offensive to the audience. 3. Do not hurt the feelings of audience while presenting 4. Do not make fool of the people. “You can fool all of the people some of the time, some of the people all of the time, but you cannot make fool all of the people all the time. ” Abrahm Lincon Warnings