October Health Literacy Awareness Month Health Literacy Month
October: Health Literacy Awareness Month Health Literacy Month is a time for organizations and individuals to promote the importance of understandable health information. This annual, worldwide, awareness-raising event has been going strong ever since Helen Osborne founded it in 1999. Importance Only 12 percent of adults have Proficient health literacy, according to the National Assessment of Adult Literacy. Fourteen percent of adults (30 million people) have below basic health literacy. These adults were more likely to report their health as poor (42 percent) and are more likely to lack health insurance (28 percent) than adults with proficient health literacy.
People with limited health literacy skills are more likely to have chronic conditions and are less able to manage them effectively Low literacy has been linked to poor health outcomes such as higher rates of hospitalization and less frequent use of preventive services People with limited health literacy skills make greater use of services designed to treat complications of disease and less use of services designed to prevent complications Studies have demonstrated a higher rate of hospitalization and use of emergency services among patients with limited literacy skills Information found at Health. gov/communication/literacy
Your Support Matters Teaming up with Incite to create a campaign will help educate the public about the importance of health literacy. By connecting your brand with the movement to spread awareness in [CITY NAME], you can inspire change and demonstrate your commitment to improving the overall health of our communities.
Incite campaigns, Small Changes for Health and Affordable Care Act Grassroots Engagement, have contributed to the health literacy issue we face in the U. S. St. Louis’ Small Changes for Health has successfully improved the fitness levels of residents through proper nutrition education, exercise access, and inspiration. By the end of the program, 100% participants reported they felt confident in their knowledge about physical activity and nutrition in order to make lifestyle changes. Austin’s Affordable Care Act Grassroots Engagement campaign for Sendero Health Plans was designed to reach “young invincibles” and Hispanic individuals and families to spread information about the hanging health insurance landscape as a result of the Affordable Care Act. The campaign engaged 500 interested individuals and delivered 129% more leads than requested for Sendero Health Plans.
- Slides: 4